Marketing Manager - Global Marketing

Job level Senior
Location Hong Kong
Employment type Full Time
Industry Banking
Job function Banking / Finance > Corporate Banking
Published On 28/03/2017
ref. 00008Z1P

Some careers grow faster than others.

If you’re looking for a career that will give you plenty of opportunities to develop, join HSBC and your future will be rich with potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.

We are currently seeking a high caliber professional to join our team as Marketing Manager.

In this role, you will

  • Implement global campaigns and creative strategies, deploy global constructs and assets within the market in a globally consistent and locally relevant manner.  
  • Set tactical strategies for product acquisition, usage and crosssell and implement the agreed product campaign activities in line with the agreed local marketing plan, budget and activity schedule
  • Support the development and implementation of content strategy
  • Develop all marketing communications and sales support materials to be used within the market.
  • Set appropriate local campaign objectives and targets in collaboration with the appropriate Commercial business team and in line with the core Key Performance Indicators for appropriate global marketing activities.
  • Work with media agency to develop and implement the agreed media plan for individual campaign and activity
  • The role holder is responsible for the appropriate deployment of a marketing budget

To be successful in this role, you should meet the following requirements

  • Degree level of qualification, or equivalent, in business studies or marketing preferred
  • Broad based business experience, ideally within a Financial Services based institution
  • A range of Brand and Marketing Communications planning and operational experience
  • Ability to think innovatively, shaping and communicating new concepts
  • Experience of working with and managing agencies
  • Good understanding of communication developments and emerging consumer and industry trends
  • Proven ability to work on multi function projects demonstrating excellent relationship building skills
  • Proven ability to be a self starter with energy and drive in a challenging and dynamic environment
  • Commitment to putting the customer at the heart of all development and implementation activities

For further details and application information please visit our career site, search under reference number 00008Z1P

You’ll achieve more when you join HSBC.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited