South China Morning Post is a leading news media company that has reported on China and Asia for more than a century with global impact. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record. Our teams span across Asia and the United States, working together to connect with news consumers around the world. We are committed to informing and inspiring through journalism of the highest standards. Our vision is to “Elevate Thought”, and our mission is to “Lead the global conversation about China”.

 

Against the backdrop of shifting discovery and consumption behaviours, SCMP reaches users across distributed media platforms including scmp.com, smartphone and tablet apps, social media and messaging platforms, as well as our flagship newspaper. Additionally, SCMP is Asia’s leading magazine publisher with a portfolio of premium lifestyle and fashion titles including Cosmopolitan, ELLE, Esquire, Harper’s BAZAAR and The PEAK. We are also home to cpjobs.com, a big data-powered recruitment platform that matches jobseekers with their dream jobs.

Marketing Manager - Magazines (Ref:COCL-HHK-MM)

Purpose: We are currently looking for an enthusiastic and high-calibre candidate to join our magazines marketing team. This role will be reporting to the Associate Marketing Director. 

 

Job Responsibilities:

  • Formulate the execution of branding and customer events for ELLE magazine
  • Pitch & execute advertisers’ event & digital marketing
  • Devise and execute circulation marketing strategy & achieve circulation KPIs
  • Maintain the subscription rate thru Bookfair & others subscription programs
  • Promote magazine thru the most cost-effective advertising channels & creative content
  • Partner with the right brands for premium creation to help copy sales
  • Initiate on-target partnership for loyalty programs &organize different loyalty building events to key segments

 

Job Requirements:

  • Degree holder with major in Communications, Marketing or related disciplines
  • At least 4 years relevant marketing experiences in public relations, corporate communications or event management, preferably with advertising agency or PR or event agency background
  • Understanding of media, fashion, beauty, and other luxurious and lifestyle industries a plus
  • Good knowledge in digital marketing and social-media savvy will be preferred
  • Solid experiences in PR writing will be preferred
  • Proficient computer skills including MS Office and Chinese typing
  • Strong communication and negotiation skills, resourceful, detail-oriented, good problem solving skills, able to work under pressure and tight deadlines
  • Candidates with less experiences will be considered as Assistant Manager

 

Work location be at Causway Bay office

Visit scmp.com/careers for details