BOC Credit Card (International) Limited (BOCI) was established in 1980 and is a wholly-owned subsidiary of BOCHK. All credit cards issued by BOCI are collectively called BOC Credit Cards. BOCI has issued various international credit cards and is now the card issuing and acquiring processing centre for...

BOC Credit Card (International) Limited (BOCI) was established in 1980 and is a wholly-owned subsidiary of BOCHK. All credit cards issued by BOCI are collectively called BOC Credit Cards. BOCI has issued various international credit cards and is now the card issuing and acquiring processing centre for BOCHK, BOCI plays an important role in the credit card business in the Mainland of China, Hong Kong and Macau. To cope with our rapid business expansion, we are now looking for high-calibre candidates to take up the following challenging role(s).

Marketing Manager (PR & Marketing Communications)

Job level Senior
Work exp Minimum 8 Years
Education Bachelor Degree
Language Chinese - Cantonese, Chinese - Mandarin, English
Location
Within Hong Kong
Employment type Full Time
Industry Banking
Job function Marketing / Public Relations > Management
Marketing / Public Relations > Marketing - Communications
Marketing / Public Relations > Public Relation - Media / Investor Relations
Published On 23/09/2019
ref. MKDMM-CP201909

Responsibilities:

  • To create and monitor the production and delivery of effective marketing communications materials end-to-end for credit card / payment campaigns, including bi-lingual press releases, printing collateral, videos, advertisement, etc.
  • Participate in formulation & implementation of PR plans and strategies which is in line with the business target as well as to support new business/products launch promotions
  • Handle public and media enquiries, conduct media interviews & various networking functions to enhance brand awareness for the company
  • Develop and maintain strong network and rapport with press, media and relevant parties
  • Collaborate with other marketing teams to align on activities, as well as to drive and leverage best practices

 

 

Requirements:

  • Degree holder in communications, marketing or other related disciplines
  • Minimum 8 years of solid PR & Marketing experience, previous exposure in credit card business would be an advantage
  • Strong business acumen with excellent project management and problem solving skills
  • Must be a creative, flexible, hands-on-marketer that’s comfortable rolling up sleeves to get the job done under the tight timeline
  • Creative, analytical, well-organized and excellent communications skills
  • Proficient in English and Mandarin

 

Applicants for the above position must be proficient in spoken and written Chinese (including Mandarin) and English, and be competent in MS Office applications.