Officer – Digital Marketing

Job level Middle
Work exp Minimum 3 Years
Education Bachelor Degree
Location
Within Hong Kong
Industry HR / Recruitment Services / Personnel Agency
Job function Digital / Web / Mobile > Digital Marketing / Social Media
Marketing / Public Relations > Management
Marketing / Public Relations > Marketing - Digital Marketing
Published On 06/06/2022
ref. 042409

Job Requirements

  • University degree preferably in Marketing or Communications, with 3 years’ working experience
  • Exposure in managing digital media and social media is a must
  • Experience in SEM, SEO, Digital Paid Media with good understanding on digital analytics tools such as
  • Google Analytics, Google Adwords, Google Tag Manager, Facebook Business Manager, and other web/app analytics is an advantage
  • Knowledge of insurance product, AI/Photoshop would be a plus
  • Able to work under pressure and meet tight deadlines
  • High proficiency in both written English and Chinese


Responsibilities:

  • Execute SEO/PPC/Display/Social campaigns with external agencies/ vendors as well as internal stakeholders to achieve target metrics/KPIs
  • Manage website related projects and handle website updates
  • Manage the productions and copywriting of digital marketing materials, including but not limited to website banners, display ads, videos, etc.
  • Monitor and prepare reports of channels’ performance with assessment of ROI and KPIs
  • Work closely with internal and external parties to enable smooth collaborations
  • Support ad hoc projects to achieve specific business objectives

 

Contacts

Dorothy Ng - 2627 5257