Principal Consumer Education Officer (Ref. PCEO)

Job level Top
Work exp 15 Years or above
North Point
Employment type Full Time
Benefits 5-day week, Maternity leave, Medical plan, MPF, Paternity leave
Industry Government / Civil Services / Public Sector / Public Utilities
Job function Education / Training > Management - Schools / University / Vocational
Education / Training > Others
Management > General Management
Published On 28/10/2019
ref. PCEO

Job Purposes:

The Principal Consumer Education Officer ("PCEO") leads a team to develop and manage the Consumer Education Division of the Consumer Council. The incumbent takes a leading role in planning and implementing various education programs at school and community levels, which allow consumers and social groups to acquire the necessary skills and knowledge in rational consumption, enabling them to think and act as responsible consumers. 


The PCEO's principal accountabilities are as follows:

  1. Formulate the overall strategy and development roadmap of the function of consumer education to fulfil the Council's statutory duty in consumer self-empowerment through enhancing the skills, attitudes and knowledge required
  2. Lead the division in implementing the strategy and initiatives of consumer education as set out in the Council's strategic business plan
  3. Supervise on-going monitoring and analysis on social trends and areas of vulnerability, and advise the Council of matters in relation to community development
  4. Support or lead in the development of policies and guidelines in relation to the governance of the Council
  5. Build and maintain positive relationships with stakeholders such as government departments, educational institutes, social services organizations and community groups, and to identify opportunities for strategic partnerships especially in safeguarding the vulnerable consumers
  6. Represent the Council to serve as the voice for consumers on designated Boards and Committees of the Government or statutory bodies, locally and internationally
  7. Enhance divisional effectiveness through team development and effective leadership, and be accountable for the overall performance of the division
  8. Manage the overall administration, governance, development and performance of the division 


Requirements and Competencies:

  1. Recognized university degree, or higher degree or relevant professional qualifications
  2. Have extensive management/professional experience for a period of at least 15 years in organizing community educational programs at supervisory level, preferably have experience in managing large and diverse educational events
  3. Creative and organized, and with good knowledge and vision in developing and managing strategic program planning, community outreach, program evaluation, program delivery and administration to achieve the Council’s goals in consumer education
  4. Ability to analyze findings, present recommendations and to draft/publish reports that meet a high standard in both content and presentation
  5. Strong interpersonal skills for stakeholders co-ordination and liaison
  6. Mission-driven and be able to work under pressure
  7. Excellent command in written and verbal communication skills, eloquent and be able to produce high quality written reports in both Chinese and English 


Terms of Appointment & Fringe Benefits:

Appointment will be offered on 3-year probationary contract. Fringe benefits include paid leave, housing allowance, medical insurance and MPF. 

Application forms are available on our website Interested parties are invited to apply to the Head of Human Resources Division by sending an application form and a resume together with a cover letter explaining why they consider themselves suitable for the position by 11 November 2019. Applications should be sent in a sealed envelope marked "Confidential – Application for Employment" and including the post reference to 22/F., K. Wah Centre, 191 Java Road, North Point, Hong Kong. Alternatively, applications may be sent by clicking

Candidates not invited for interview by the end of December 2019 may assume their applications are unsuccessful. The information provided will be used for consideration of job applications only.