South China Morning Post is a leading news media company that has reported on China and Asia for more than a century with global impact. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record. Our teams span across Asia and the United States, working together to connect with news consumers around the world. We are committed to informing and inspiring through journalism of the highest standards. Our vision is to “Elevate Thought”, and our mission is to “Lead the global conversation about China”.

 

Against the backdrop of shifting discovery and consumption behaviours, SCMP reaches users across distributed media platforms including scmp.com, smartphone and tablet apps, social media and messaging platforms, as well as our flagship newspaper. Additionally, SCMP is Asia’s leading magazine publisher with a portfolio of premium lifestyle and fashion titles including Cosmopolitan, ELLE, Esquire, Harper’s BAZAAR and The PEAK. We are also home to cpjobs.com, a big data-powered recruitment platform that matches jobseekers with their dream jobs.

Product Marketing Manager (Ref: AMS-PMM)

Purpose of the Position:

The South China Morning Post seeks a Product Marketing Manager to manage the digital growth of Specialist Publications products. This person will play an integral role in designing the marketing strategy and direction of the products. The ideal candidate will be a strategic leader with excellent analytical thinking, project management, and communications skills.  

 

Major Job Responsibilities:

  • Develop effective marketing strategies for the audience reach, engagement and retention, with particular focus on the Southeast Asian market
  • Project manage campaign executions with in-house and external marketing and product specialists.
  • Manage interdepartmental collaboration to continue improving the products’ content and user experience and develop strong product positioning and messaging that resonate with target audience
  • Lead qualitative and quantitative studies to gain insights of the existing audience demographics, interests and behaviors and discover untapped opportunities of user personas
  • Understand the competitive landscape—be an expert on our competition and how they are positioned
  • Assess the effectiveness of campaigns and programs and report back on required changes
  • Conduct data analysis on digital campaign performances to gain actionable insights for optimization and improve KPIs

 

Job Requirements:

  • At least 6 years experience as a Product Marketing Manager or similar role; marketing consultancy background is relevant as well  
  • Digital experience and understanding of publishing and editorial advantageous
  • Excellent people and management skills to interact with marketing colleagues, cross-functional teams and third parties
  • Solid research skills to gain insights of reader needs and experience
  • Strong experience in turning data insights into actions to drive KPIs
  • Must be a strong communicator, comfortable in front of large and / or senior leadership team

 

Working location will be at Causeway Bay office.

 

Interested parties please send curriculum vitae with full career details, salary history, availability and expected salary to the People Department, Morning Post Centre, 22 Dai Fat Street, Tai Po Industrial Estate, New Territories, Hong Kong or by clicking .

 

Please mark "Private & Confidential" and quote reference.

Visit scmp.com/careers for details