GS1 is a neutral, not-for-profit standards organization that helps companies do business across the world. We believe in the power of standards to transform the way we work and live. Supporting over 8,000 corporate members in Hong Kong, GS1 Hong Kong’s mission is to enable Hong Kong enterprises to...

GS1 is a neutral, not-for-profit standards organization that helps companies do business across the world. We believe in the power of standards to transform the way we work and live.

Supporting over 8,000 corporate members in Hong Kong, GS1 Hong Kong’s mission is to enable Hong Kong enterprises to improve the efficiency, safety, and visibility of supply chains across multiple sectors (retail consumer goods, food and food service, healthcare, apparel, logistics, information and technology, etc.), and facilitates trade through the provision of global standards and a full spectrum of standards-based solutions and services.

We are looking for the right candidate for our Product Marketing Manager position.

Product Marketing Manager (Urgent)

Job level Senior
Work exp Minimum 8 Years
Education Bachelor Degree
Location
Wanchai
Employment type Full Time
Benefits Dental plan, Education subsidies, 5-day week, Insurance plan, Medical plan, Performance bonus
Industry Business Services / Consulting Services
Job function Manufacturing > Product Development / Product Management
Marketing / Public Relations > Management
Marketing / Public Relations > Marketing - Brand / Product Management
Published On 16/10/2019

Act as the champion to promote GS1HK’s products, solutions and services by executing the portfolio’s market analysis, development, strategy, integration, and propositions coupled with compelling, integrated go-to-market programs so as to drive and generate strong marketing pipelines that enable the organization to achieve its business objectives in brand awareness and revenue growth.  

This position will initially lead the marketing for retail/food/healthcare-related solutions and work closely with the solution, business development and industry engagement teams of GS1 Hong Kong.

Major Responsibilities

  • Analyze market and competitor landscape, understand user needs across industry verticals to provide insights and recommendations for product development
  • Translate customer needs, market trends and product portfolios into viable prepositions to plan and drive go-to-market strategy for various solutions and services
  • Determine product positioning, selling points, value prepositions and key messages, create compelling marketing & promotion programs with an effective mix of marketing tactics to reach the right audience
  • Plan and drive sales & marketing activities to generate leads and achieve business targets, as well as evaluate the effectiveness of the activities
  • Work with Industry Engagement team to identify, liaise and partner with industry stakeholders  to create synergy for business growth and development
  • Collaborate with Solution, Business Development and Marketing teams to develop presentations, collateral, case studies and other sales tools to increase win rate
  • Support Solution team to develop and package training content on related products


Key Requirements

  • Degree holder, preferably in IT, Marketing, Product Management or related disciplines
  • A minimum of 8 years solid experience in product management/marketing
  • Knowledge in I.T solution marketing is needed
  • Good understanding in Food, Retail, FMCG or Healthcare industry will be an advantage
  • Excellent presentation and communication skills
  • A proactive team player with excellent project management, time management, problem solving and interpersonal skills
  • Self-motivated and result-oriented, able to cope with pressure and work independently
  • Excellent command of English and Chinese, both spoken and written

Interested parties please send your application letter and resume with salary expected to HR Manager, GS1 Hong Kong, 22/F OTB Building, No.160 Gloucester Road, Wanchai or by clicking

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