The Hong Kong Sports Institute Limited (“HKSI”) is the Government’s delivery agent of elite sports training systems. The HKSI’s mission is to provide an environment in which sports talent can be identified, nurtured and developed to pursue excellence in the international sporting...

The Hong Kong Sports Institute Limited (“HKSI”) is the Government’s delivery agent of elite sports training systems. The HKSI’s mission is to provide an environment in which sports talent can be identified, nurtured and developed to pursue excellence in the international sporting arena benchmarked at Major Games results. We are now inviting suitable candidates for the following vacancy:

PUBLIC AFFAIRS & MARKETING OFFICER

Job level Middle
Work exp Minimum 2 Years
Education Diploma / Certificate
Location
Fotan
Employment type Contract
Industry Government / Civil Services / Public Sector / Public Utilities
Job function Digital / Web / Mobile > Digital Marketing / Social Media
Marketing / Public Relations > Marketing - Communications
Marketing / Public Relations > Public Relation - Events Management
Published On 27/09/2022
ref. C-20220927-PAMO

THE JOB

 

Reporting to the Assistant Public Affairs and Marketing Manager, the Public Affairs and Marketing Officer will be responsible for the following duties:
  • To assist in the implementation of plan and strategies related to Branding, Digital / Social Media, Media Communications, Corporate Events, Marketing and Sponsorship aiming to arouse the public/media attention to elite sports in Hong Kong, stimulate interest of sports talent to become elite athletes and pledge support of their stakeholders, the mass media, the commercial sector and the community as a whole and enhance Hong Kong’s status in the international arena;
  • To assist and provide professional advice to coaching and administrative departments and HKSI Scholarship Athletes related to public relations and sponsorship applicable to the fast-developing elite sport sector
  • To handle public/ media enquiries and assist in corporate hospitality
  • To manage and update all corporate publications eg. website, social media, brochure, leaflet, etc.
  • To liaise and monitor the work of external digital marketing agency for promoting HKSI’s brand awareness in the digital space, identifying opportunities to expand and managing social communities through conception, development, copywriting and engagement;
  • To assist in brand research and redevelopment, digital marketing and website revamp/ enhancement exercises
  • To ensure all corporate literatures including those developed by internal and external partners aligned with the HKSI Brand Guidelines and the corporate image of an elite athletes training centre
  • To develop displays, sportswear, souvenir, etc. for promoting ‘elite’ image at the HKSI training facilities to inspire the local and overseas visitors and to boost morale of elite athletes
  • To assist in the production of corporate publications and collaterals
  • To monitor photo/ video taking activities at the HKSI premises and training facilities
  • To work with internal departments to maintain a computerised data bank for all visual materials eg. photos, videos, etc.
  • To monitor the work of design house, copywriters, translators, photographers, videomen, etc; and
  • To perform any other appropriate duties as assigned by supervisor.

 

THE REQUIREMENTS

  • A university degree / diploma in marketing, communication or a relevant discipline;
  • A minimum of 2 years’ relevant working experience;
  • Social media savvy, be creative and able to manage social media channels;
  • Sense of visual arts for development of photos, videos, displays and publications, and knowledge in copyrights and privacy
  • Prior project / event management experience preferable;
  • Excellent command of both spoken and written English and Chinese. Ability to speak Putonghua is a definite advantage;
  • Pleasant personality with good presentation, communication and interpersonal skills;
  • Meticulous and able to work independently;
  • Proficient in MS-Word, Excel and Chinese Word Processing, knowledge in Photoshop is advantageous; and
  • Awareness / knowledge of Child Protection in sport and equal opportunity issues in the context of Hong Kong are an added advantage.

 

APPLICATIONS

Please send the completed Application Form 

(https://www.hksi.org.hk/f/content_block/5310/26325/Application%20Form_Oct%202020.doc) with indication of expected salary to The Human Resources Manager, Hong Kong Sports Institute Ltd, 25 Yuen Wo Road, Sha Tin, New Territories or   on or before 10 October 2022. Please quote reference no. C-20220927-PAMO in the application.

Appointment will be on a fixed term contract. General information is available at the website http://www.hksi.org.hk.

Applicants who are not invited for interview within six months may consider their applications unsuccessful.

All applications will be treated in the strictest confidence. Data collected will be used for recruitment and other employment-related purposes only.

 

THE HKSI IS AN EQUAL OPPORTUNITIES EMPLOYER