Guidepoint, a leading expert network firm, connects clients with vetted subject matter experts—Advisors—from their global professional network. Guidepoint clients leverage the insights and perspectives shared by Advisors to stay informed and make better business decisions. Its slate of services,...

Guidepoint, a leading expert network firm, connects clients with vetted subject matter experts—Advisors—from their global professional network. Guidepoint clients leverage the insights and perspectives shared by Advisors to stay informed and make better business decisions. Its slate of services, including phone consultations, surveys, events and proprietary data insights products, help professionals gain comprehensive understanding of a topic before making strategic or investment decisions. Guidepoint’s multinational client list includes 9 of the top 10 consulting firms and some of the largest hedge funds, private equity firms and Fortune-ranked public companies.

 

For further information please visit https://www.guidepoint.com

Regional Marketing Manager

Job level Middle
Work exp Minimum 3 Years
Education Bachelor Degree
Language Chinese - Mandarin, English, Japanese, Korean
Location
Within Hong Kong
Employment type Full Time
Benefits Medical plan, MPF
Industry Business Services / Consulting Services
Job function Marketing / Public Relations > Management
Marketing / Public Relations > Marketing - Communications
Marketing / Public Relations > Marketing - Digital Marketing
Published On 01/11/2019
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Overview:
Guidepoint’s growing Marketing team is responsible for building and expanding the Guidepoint brand. As the storytellers of Guidepoint, the Marketing team executes marketing plans that generate leads, nurture existing clients, and raise overall brand awareness within our 3 main audiences; clients, Advisors and employees.

The Marketing Manager coordinates with the global Marketing team on the marketing and communications strategy, media/public relations initiatives, and branding and sales efforts for our offices in Hong Kong, Shanghai, Singapore, Tokyo and Seoul.

What You'll Do: 

  • Work closely with the Director, Head of Asia to develop a marketing, communications and PR strategy to grow brand awareness and boost our business in offices across the APAC region.
  • Coordinate with the global Marketing and Design teams to plan and execute integrated programs including content marketing, thought leadership development, lead generation, and digital and social media
  • Create and market press releases to key media outlets and/or websites relevant to our client base
  • Support in the organization of engaging client events
  • Develop targeted email campaigns in coordination with the Client Service teams
  • Further develop existing marketing material and client presentations

What You Have: 

  • Bachelor's degree required (Marketing, Communications, English, and/or Business major a plus)
  • 3+ years’ experience in global B2B marketing, PR and/or communications with experience in digital marketing
  • Proven experience in creating marketing and sales content that resonates with target audiences as well as knowledge and experience in the execution of creative marketing, including direct mail, email marketing, and full-scale campaigns
  • A desire to work in a fast-paced, entrepreneurial environment—willing to build up this broad-ranged function and to contribute to the continued success of Guidepoint in the region
  • A consultative approach with a strategic vision and sense for innovative marketing solutions
  • Must have both solid writing & interpersonal skills; aptitude for numbers
  • Experience with marketing software like email or content management programs for example Adobe Creative Cloud, Salesforce, and Pardot desired
  • Excellent standard of spoken and written English is essential. Mandarin highly desirable. Japanese and Korean is a plus

What We have:

  • Competitive compensation
  • Excellent medical coverage
  • MPF
  • 15 days paid vacation
  • Entrepreneurial environment, autonomy and fast decisions
  • Casual work environment and compelling people
  • Snacks, coffee and other beverages