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REGIONAL MARKETING MANAGER (Asia Pacific) – MNC building materials/chemicals brand (5 days work/Kwun Tong)

Job level Senior
Work exp Minimum 5 Years
Within Hong Kong
Employment type Full Time
Benefits 5-day week, Medical plan
Industry Building / Construction / Engineering
Job function Marketing / Public Relations > Management
Marketing / Public Relations > Marketing - Brand / Product Management
Published On 23/11/2019
  • Listed multinational company
  • Building materials brand owner
  • Main products : building chemicals like decorative coatings, paint etc
  • Hong Kong : regional office of Asia Pacific region
  • Main market : Hong Kong, China & Asia Pacific region
  • We are looking for REGIONAL MARKETING MANAGER (Asia Pacific) - with details as follows :
  • Report to the English speaking Head of Marketing Asia
  • Develop 3YS NPD pipeline for the region working closely with the global team and local teams.
  • Work together with global team to understand global macro trends as well as with local countries for in depth insights and translate them into winning product concepts with clear USP.
  • Lead NPD implementation using the gate process for regional launches from end to end working together with a multifunctional team to ultimately deliver the best product possible in the most efficient way.
  • Work together with regional head of marketing to translate ASIA'S strategy into NPD's pipeline.
  • Lead the ASIA gate process and keep regular update to key stakeholders on all regional projects.
  • Lead the in trade marketing execution for Hong Kong market
  • Develop 1-year in trade plan according to business plans developed by regional team in order to deliver high growth targets by country and customer. This should include activities such as: regular promotional activities (for wholesalers, retailers and end customer), in store displays & POS to gain visibility, NPDs supports, distribution plans expansion, etc.
  • Work out annual promotion activities plan by channel & customers including mechanism design, product selection, announcement, implementation, tracking and post-campaign report;
  • Responsible for marketing budget.
  • Lead Marketing Team of 2 subordinates
  • Bachelor's degree or above on business, marketing or chemical engineering
  • Minimum of 5 years marketing and project management experience ideally in building materials industry or any similar industries.
  • Familiar with big organization system and Marketing operation;
  • Strong experience in New Product Development process (has to show proven track record on successful launches)
  • Strong project management skill and have experience of working with cross functions;
  • Strong experience on identifying market insights and translate them into winning product concepts.
  • Familiar with building material industry and different technologies will be a plus.
  • Fluent in oral and written English
  • Strong ability to translate complex insights / strategies into simple solutions for consumers.
  • 5 days work (Mon to Fri 9:00am - 5:30pm)
  • Annual leave : 14 days
  • Medical benefits
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