REVLON has developed a long-standing reputation as a color authority and beauty trendsetter in the world of color cosmetics and hair care. Since its breakthrough launch of the first opaque nail enamel in 1932, Revlon has provided consumers with high quality product innovation, performance and sophisticated...

REVLON has developed a long-standing reputation as a color authority and beauty trendsetter in the world of color cosmetics and hair care. Since its breakthrough launch of the first opaque nail enamel in 1932, Revlon has provided consumers with high quality product innovation, performance and sophisticated glamour. In 2016, Revlon acquired the iconic Elizabeth Arden Company and its portfolio of brands, including its leading designer, heritage and celebrity fragrances. Today, Revlon's diversified portfolio of brands is sold in approximately 150 countries around the world in most retail distribution channels, including prestige, salon, mass, and direct to consumer. Revlon is among the leading global beauty companies, with some of the world’s most iconic and desired brands and product offerings in color cosmetics, skin care, hair care, hair color and fragrances under brands such as Revlon, Revlon Professional, Elizabeth Arden, American Crew, Almay, Cutex, Mitchum, Elizabeth Taylor, Christina Aguilera, Britney Spears, Juicy Couture, Curve, Shawn Mendes and John Varvatos.

 

Regional Marketing Manager - Fragrances

Job level Middle
Education Bachelor Degree
Location
Tsimshatsui
Employment type Full Time
Benefits Dental plan, 13-month pay, 5-day week, Insurance plan, Medical plan
Industry Retail - Others
Job function Marketing / Public Relations > Management
Marketing / Public Relations > Marketing - Brand / Product Management
Marketing / Public Relations > Marketing - General / Support
Published On 29/05/2019

Responsibilities:

Marketing Strategy 

  • To define the master marketing calendar for the region by identifying the priorities by brand. This includes the forecast of all innovations & collaterals, the definition of the merchandising guidelines, launch activities, events & media campaign planning
  • To understand how this plan can be implemented by country. Be able to customize & recommend while defining the A&P of each account in collaboration with the Sales/Marketing teams
  • To implement all the above into a financial plan which fits the given budget & monitor it through the fiscal year
  • To define a launch plan for all key launches and ensure the execution is per plan
  • To be responsible for the pricing strategy of all innovations based on regional product benchmark & gross margin analysis

 Media & PR/ Social Media/Communication Tools  

  • To define the relevant media strategy by brand & by market with given budget & present it to Global for approval
  • To understand how to plan the media budget & be able to develop a media brief by account
  • To work closely with markets to identify all opportunities and maximize ROI for all media campaigns across Asia
  • To challenge the markets when activities are not planned or budget is not allocated in an optimal way
  • To plan and coordinate all PR events with the markets
  • Liaise with fashion houses (Juicy Couture & John Varvatos) to work on tie-up events & generate synergies between teams
  • Drive the social media regional strategy
  • Drive communication strategy with the Region to inform local teams of best practices, best execution and leverage Regional resources for local markets

Forecasts Management  

  • To manage forecasts for innovations efficiently - optimize forecasts accuracy, ensure that forecasts are entered in due time, manage the flow of information between various departments
  • To monitor the master forecast tracker and ensure that all programs are fully forecasted as per budget & minimize quarterly liabilities
  • To ensure & monitor an optimal & efficient assortment for all markets

Visual Merchandising & Counter Design

  • To make sure that all materials are globally approved & follow up on all creative requests submitted accordingly
  • To monitor all promotions across the region - provide necessary guidelines and template in due time
  • To define the regional transparency and Visual Merchandising strategy and ensure in-store excellence across all locations
  • To ensure that the internal picture library is updated every time a market visit is done

Market Report

  • To provide all necessary information & tools to support the markets on specific and ad hoc requests
  • To liaise with the Global Marketing Team to fulfill requirements of the portfolio

Requirements

  • Diploma or a University graduate, preferably with marketing or business degree
  • 3-5 years relevant experience in regional marketing coordination role in a cosmetic or FMCG company.
  • Strong brand builder
  • Solid knowledge of the Asia business
  • Strong analytical and influencing skills
  • With good communication skills with internal and external parties
  • Curious, pro-active,self-starter
  • Fluent in both written and spoken English
  • Fluent Chinese reading and writing is a plus
  • Excellent PC skills

We offer competitive package with 5-days work, double payment, ORSO retirement scheme, medical insurance and free merchandise to the right candidates