Edipresse Media is a leading multimedia company known for producing award-winning consumer products that span across offline to online experiences throughout Asia.   Setting the standard for engaging content and extraordinary event experiences, the company’s award-winning brands include Asia Tatler,...

 

Edipresse Media is a leading multimedia company known for producing award-winning consumer products that span across offline to online experiences throughout Asia.

 

Setting the standard for engaging content and extraordinary event experiences, the company’s award-winning brands include Asia Tatler, Home Journal, Asia Tatler Homes, Weddings, Traveller, Society and Best Restaurants.

 

Retention Growth Manager

Job level Middle
Work exp Minimum 5 Years
Education Bachelor Degree
Location
Aberdeen
Employment type Full Time
Benefits Dental plan, 5-day week, Shuttle bus, Medical plan, Performance bonus
Industry Media
Job function Marketing / Public Relations > Marketing - Digital Marketing
Published On 15/10/2019

Retention Growth Manager

The Retention Growth Manager will work closely with the digital team to retain audience and to deliver revenue growth for Tatler Asia through retention efforts, including but not limited to newsletters, push notifications, and omnichannel marketing.

Responsibilities

  • Set and test new user acquisition and retention strategies to increase list size
  • Drive the development and execution of email marketing calendar
  • Streamline processes to optimize all aspects of newsletter campaigns, from content planning through deployment
  • Initiate new retention campaigns to drive engagement such as push notifications
  • Utilize prior performance and analytics to optimize key traffic and revenue metrics including open rate, CTR, and page views
  • Develop insights through analysis and make recommendations to guide decision making
  • Partner with internal and external stakeholders to meet various business goals
  • Demonstrate a strong knowledge of external competitor activities and market trends to recommend overall program enhancements
  • Support the testing and development of new email capabilities including segmentation, personalization, recommendations, and creative improvements

Requirements

  • 5+ years online marketing experience, demonstrating success in managing high-volume email marketing from concept to completion
  • Results-driven with exceptional detail and knowledge around metrics and ROI analysis
  • Comfortable using data and analytics to guide your decisions and strategic priorities
  • Ability to synthesize results into email marketing enhancement recommendations
  • A self-starter who is proactive and is driven by success
  • Exceptional analytical, conceptual, and problem-solving abilities
  • Flexibility and agility to adapt to changing and evolving business requirements and objectives
  • Exceptional writing and communication skills
  • A team player with effective time management, organizational and leadership skills 

 

Location: Wong Chuk Hang, Hong Kong

We offer attractive remuneration and fringe benefits to the right candidates. Interested parties please send full resume with expected salary to the HR Department. 

Applicants who are not invited for interview within 8 weeks may consider their applications unsuccessful. Data collected will be used for recruitment purpose only.