Segment Manager, Affluent Segment

Job No.: 492398
Employment Type: Full time
Departments: Personal Banking and Wealth Management Department
Job Functions: Business Development, Management, Marketing, Product Development & Management



  • Assist senior executives in formulating and implementing the acquisition, growth and retention strategies for up and mid-segment customers, aiming to achieve the business targets and improve customer experience
  • By analyzing the customer behaviour and needs referencing market research and customer profile, propose actionable initiatives, according to the defined value proposition of strategic sub-segments, for customer acquisition, cross-selling, service upgrade, customer loyalty enhancement and retention etc.
  • Liaise closely with product, channel and marketing team to cross-sell suitable bundled products and services to meet target customers' needs holistically, and eventually contribute to the Bank's bottom line
  • Plan, implement and monitor sales activities, marketing campaigns and customer events
  • Work collectively with counterparts to drive the development of user-friendly & cost-effective sales and service platforms, aiming to improve customer experience at various touch points, in particular through remote channels


  • Degree or above with major in Business Administration, Marketing, Finance or related discipline
  • At least 4 years solid working experience in product management, customer management or sales development in banking industry
  • Familiar with banking products and operations / service enhancement, and with the drive to strive for success
  • Be innovative with good organizing & problem solving skills. Excellent communication and presentation skills with good command of English and Chinese in both spoken and written, including Putonghua

We offer competitive remuneration package and comprehensive fringe benefits including medical and life insurance, and different types of allowances to the right candidates. Interested parties, please submit your application online. For details, please visit our website “” 

Data collected would be used for recruitment purposes only. Applicants who do not hear from us within 8 weeks may consider their application unsuccessful and their data will be destroyed within 12 months of receipt.

Job level Middle
Work exp 4 Years
Education Bachelor Degree
Industry Banking
Job function Banking / Finance (Research / Analysis)
Marketing / Public Relations (Marketing - Brand / Product Management)
Sales / Business Development / Customer Service (Business Development)
Location Central
Employment type Full Time
Published On 16/10/2017