(Senior) Account Executive

Job level Middle
Work exp Minimum 1 Year
Education Bachelor Degree
Location Hong Kong
Employment type Full Time
Industry Others
Job function Sales / Business Development / Customer Service > Business Development
Sales / Business Development / Customer Service > Account Servicing
Sales / Business Development / Customer Service > Customer service / Sales Support
Published On 04/11/2016
ref. 036195

• Degree holder with major in Communications, Marketing, Journalism, PR, Languages or related discipline
• More than 1 years relevant account servicing and/or in-house marketing experience, preferably in the field of social media, digital marketing or advertising or public relations
• Native Cantonese Speaker is a must and excellent command of Chinese and English
• Experience in social media (e.g. managing Facebook pages, Twitter, blogs and Weibo etc.) is highly preferable
• Demonstrates solid understanding of the social media universe, including Youtube, Youku, Line, Flickr, Wechat , Facebook
• Strong familiarity with online marketing practices cross categories and understand about consumer needs
• Digital savvy with technical knowledge about online production is preferred
• Ambitious; self-starter; good team player or leader; well organized; multi-tasking
• Positive mindset; self-motivated; able to adapt quickly and fast-changing priorities
• Work well under pressure and able to complete tasks on time with a tight deadline
• Creative, hard-working, strong sense of responsibility and attention to details of work

• Develop creative ideas, concepts and direction for websites and digital campaigns on web, mobile and emerging ATL / BTL offline platforms
• Work together with creative team to develop the best digital solutions for clients, also closely work together with design and technical team for production
• Prepare daily documents and presentation accordingly to client’s requirements and provide appropriate suggestions / solutions based on client’s enquiries
• Well-organized and good time management for materials delivery, good communication skills with clients, always listen and understand client’s need for solutions
• Provide strategic social media advice and guidance to ensure clients’ objectives are met and exceed clients’ expectations
• Manage company’s social media platforms (Weibo, Wechat, company blog) to engage with customers and influence their behavior;
• Produce ORIGINAL, CREATIVE, RELEVANT contents for client's social media platform; Publish and maintain content on company’s owned channels according to planned schedule
• Identify and establish relationship with KOLs, leverage their influences to build Ashford’s online community and create buzz

Shadow Luk - 2627 5293