Senior Copywriter

Job level Entry
Work exp 2 Years To 3 Years
Education F.5 - F.7 or DSE
Language Chinese - Cantonese, Chinese - Mandarin, English
Sheung Wan
Industry Property / Real Estate Development
Job function Media / Advertising > Copy Writing
Published On 06/11/2019


  • Write high quality and clear marketing copy including ad copy, social media copy, blogs, website, emails, press release to promote our products/services.
  • Grow and expand social media presence into new social media platforms, plus increase presence on existing platforms.
  • Write and edit creative copy for marketing campaigns across YouTube, Twitter, LinkedIn, Google Ads, Facebook, Instagram, and other advertising / social media platforms.
  • Generate new, creative and innovative ideas to ensure all content presents in an appealing way to consumers.
  • Work closely with the Head of Marketing and Branding Team to ensure all communication collaterals are well written and accurately reflect the brand.
  • Create compelling and SEO-friendly blogs for our site and external websites.
  • Writing for various projects using technical, creative, or combined writing styles.
  • Ensure all-around consistency (style, fonts, images and tone).
  • Proofread design comps and printer's proofs for all projects.


  • World-class interpersonal and communication skills. Ability to effortlessly make complex conceptual, contractual and technical details sound simple.
  • A proven ability to develop engaging and creative written work.
  • College graduate or above preferably in Journalism, Advertising, Communications / Marketing or PR related disciplines.
  • Minimum 2-3 years of experience working as a copywriter for an interactive, advertising and/or marketing services agency.
  • Need to show evidence of conceptual / ideation skills and a solid knowledge of the current digital and social media landscape.
  • Experience creating copy for a range of digital platforms, including blogs, press releases, email campaigns, website copy etc;
  • A passion for writing and the ability to produce creative and compelling copy to tight deadlines;

Responsible, organized, proactive and self-motivated, yet is a good team player