About GetLinksIn a rapidly changing world where every industry and every sector is powered by technology, we must empower people - not replace them.Getlinks is a platform and ecosystem connecting tech talents to opportunities across Asia. We support people to build their skills, their connections, their...

About GetLinks

In a rapidly changing world where every industry and every sector is powered by technology, we must empower people - not replace them.

Getlinks is a platform and ecosystem connecting tech talents to opportunities across Asia. We support people to build their skills, their connections, their teams and their careers. Our mission is to bring humanity to technology.

We have established a community of talents from across the tech world, ranging from developers, designers and digital marketers to operations managers and sales leaders. We continuously expand this network by organizing events, producing content, supporting digital transformation and talent mobility, building an adaptive talent workforce, and encouraging the world’s best to help build Silicon Valley in Asia.

To date, GetLinks has been involved over 130 events, reaching out to over 200,000 attendees region-wide. GetLinks organised Asia’s first startup job festival, endorsed by Thailand and Vietnam’s Ministry of Science and Technology. We also hosted Asia’s biggest online job festival, GetLinks Online Tech City. We are themain organiser of Drinkentrepreneursin Asia, hosting tech startup networking events in 15 different countries. GetLinks is also an ambassador of global hackathon community Angelhack in Asia.
We have operations in 6 countries (Thailand, Singapore, Vietnam, Hong Kong, India and South Korea), and 4 offices employing over 100 people worldwide.

 

Senior CRM Manager (E-Commerce)

Job level Senior
Work exp Minimum 6 Years
Education Bachelor Degree
Skill Client Relationship Management, Advanced Excel, SQL, Project Management
Language English
Location
Within Hong Kong
Employment type Full Time
Benefits 5-day week, Flexible working hours, Insurance plan, Medical plan, MPF, Paternity leave, Performance bonus
Industry Media
Job function Digital / Web / Mobile > Customer Relationship Management (CRM)
Marketing / Public Relations > Marketing - Customer / Trade Marketing
Marketing / Public Relations > Marketing - Digital Marketing
Published On 30/11/2021
Tags
ref. 187753

Our client is a multimedia company that has reached millions of users across all of its platforms. Furthermore, it has expanded its scope in recent years.

Responsibilities:
- Analyze the online customer journey, marketing channel ecosystem and markets to facilitate the effective execution of data-drive CRM strategies across global markets and with local relevance.
- Gather and analyze product or user tracking data, formulate and test hypotheses, and develop and communicate recommendations.
- Work closely with marketing and customer servicing teams to ensure automated campaigns and workflows are optimized to achieve business goals.
- Assist in identifying and setting up customer targeting and retargeting campaigns to improve deeper funnel engagement and conversion.
- Knowledgeable in design behavioral triggers across digital consumer touch points in line with global/regional strategies.
- Work with business stakeholders to gather requirements and deliver strategic recommendations within the CRM ecosystem to improve conversion rate and sales performance throughout the customer lifecycle.
- Drive analytics and reporting for the customer acquisition, engagement, conversion and retention funnel.
- Provide BI visualization and advanced analytics to improve ongoing insight generation.
- Work closely with the UI/UX product and data analytics team to analyze deeper customer, product, and platform data to identify and recommend areas of improvement.
- Ability to successfully convey actionable insights with business action recommendations to senior management.

Requirements:
- 6+ years of experience working with digital marketing, CRM, marketing automation, database marketing and/or data analytics; background with e-commerce and data mining is highly preferred.
- Degree holder in Business, Computer Science, Mathematics, Statistics, Data Science, or quantitative-related disciplines.
- Strong familiarity with CRM platforms such as Hubspot, Salesforce, etc.
- Experience in definition and delivering customer segmentation and behavior models through campaign management tools.
- Possesses data-driven approach and ability to translate consumer and behavioral data into actionable marketing strategies.
- Ability to work independently and manage multiple projects at the same time in a fast-paced environment.
- Familiar with Advanced Excel, SQL and building data visualisation tools (Tableau, Google Data Studio, etc).
- Has a strong and proven project and people management capabilities with managing project planning, priorities, execution.
- Possesses strong sense of ownership, adaptive to change; innovative spirit to help drive the business forward.
- Excellent verbal and written communication skills when working with senior management team to present results and recommendations.
- Proven ability to work under pressure and meeting deadlines.