Senior Customer Propositions Manager

Job level Senior
Work exp Minimum 12 Years
Education Bachelor Degree
Sheung Wan
Employment type Permanent
Benefits 13-month pay, 5-day week, Medical plan
Industry Banking
Job function Banking / Finance > Account / Relationship Management
Banking / Finance > General / Operations
Banking / Finance > Others
Published On 18/11/2019

Reporting to Team Head of Segment under Premier Wealth Management and Digital Department of Retail Banking Division. This role helps manage customer proposition development. The incumbent will conduct target customer and market studies, and develop best-in-class propositions that cater to different segment needs and that meet the Bank’s strategic directives. He/she will also design marketing campaigns that can help grow target customer and revenue growth. The incumbent is responsible for meeting customer and revenue targets under the annual operating plan. Most imperatively, all programs should comply with OCBC Group and regulatory requirements, ensuring satisfactory audit results.


  • Revamp and implement need-based customer propositions that are best-in-class and cater to different customer segments.
  • Coordinate with OCBC Group on bringing in best practices and regional offerings
  • Design and roll out customer and revenue growth campaigns with an aim to meet annual targets
  • Conduct competitor study on an ongoing basis and recommend counter moves to ensure market competitiveness
  • Collaborate with product teams and help steer product enhancement to meet the need of respective customer segments
  • Manage CVP development along with Sales and Service model such as RM model, call center service model, remote channel features and product differentiation
  • Ensure CVP to achieve to meet customer needs and help acquire new customer and customers’ relationships, help to grow product revenue
  • Collaborate with Compliance, Legal, Risk Management, and other control functions to ensure compliance to OCBC Group and regulatory standards


  • University Graduate
  • Over 12 years’ experience in customer segment under Consumer Banking, preferably covering affluent market
  • With Investment and Insurance product knowledge and marketing experience are preferred
  • Excellent analytical and organizational skills
  • Good communication and interpersonal skills 


Attractive remuneration package will be offered to the right candidate. Please apply with full resume stating present & expected salary and contact phone number to The Human Resources Manager, 10/F, 161 Queen’s Road Central, Hong Kong. Please quote the reference.

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