Senior Director, Marketing (Consumer Product)

Job level Senior
Work exp Minimum 15 Years or above
Education Bachelor Degree
Location Hong Kong
Employment type Full Time
Industry Retail - Others
Job function Marketing / Public Relations > Marketing - Brand / Product Management
Marketing / Public Relations > Marketing - Digital Marketing
Marketing / Public Relations > Marketing - Communications
Published On 07/10/2016
ref. BBBH5802_59452
Well Established Consumer Brand

15+ years Solid Marketing & Branding Experience

Strong Leadership, Analytical, Creative & Fast Paced

Our client is a well sought after consumer brand with positive word of mouth in the market. A senior marketing role is arisen for an individual to join their team as Senior Director, Marketing.

Based in Hong Kong and reporting to the Head of Business, you will be responsible for leading a sizable marketing team to manage the brand positioning, new product launch and promotion of exclusive product offerings. You will devise an annual marketing plan in response to product road map to tap the consumers' awareness and gain the new market share from the competitors. You will utilize data to unlash consumers' changing expectation and market opportunity to safeguard the current portfolio and grow the business. You are expected to have an all rounded knowledge in both online and offline marketing, as well as a good exposure in measurable marketing campaigns and ROI improvement. In addition to the brand management, you will oversee PR, evnets as well as loyalty marketing programs to ensure all the effective touch points are synergized to achieve the best reach of communications.

To quality, successful individual must posses:
  • 15+ years integrated marketing & communications expereince from consumer brands
  • Min 5 years departmental head experience
  • Sound knowledge of brand management & digital marketing
  • Background from advertising agency highly preferred
  • Proven ability to maximize ROI and sound decision making with numbers
  • Dynamic, detailed, hands on and strong leadership skill
  • Outstanding communication and influencing skills
  • University degree in Marketing / Business or other related discipline

Click "Apply Now" to apply for this position or call Connie Au at +852 3180 4929 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.