Senior Executive, Brand Marketing (2-year contract)

Job level Middle
Work exp Minimum 6 Years
Education Bachelor Degree
Tin Hau Tin Hau Hong Kong Island, Hong Kong
Employment type Contract
Benefits 5-day week, Dental plan, Gratuity, Medical plan
Industry Travel / Tourism
Job function Marketing / Public Relations > Marketing - Brand / Product Management
Marketing / Public Relations > Marketing - Communications
Marketing / Public Relations > Public Relation - General / Support
Published On 10/09/2018 2018-09-10 2018-10-10
ref. 203-180910-2


  • Assist in the process of developing and implementing the Destination Brand Image Campaign globally and regionally with customisation to meet different markets’ requirement and support local tactical activities
  • Liaise with the global advertising agency and regional offices on the monitoring of creative adaptation and execution, media planning, budgeting, accountingin accordance to the agreed brand guideline.
  • Provide marcom support to regional offices for effective execution of overseas destination brand image building exercise and mega event promotions
  • Closely monitorthe responsible markets’ brand image building and mega event budget spending and follow up on required accounting documents
  • Prepare various management documents, financial reports, and project summary, etc in accordance with the company policies
  • Undertake any other duties and assignments as directed by supervisors


  • Degree qualification in marketing or related disciplines
  • Minimum of 6-7 years of experience in international marketing or communications
  • Knowledge and experience in implementing and co-ordinating international co-operative marketing campaigns is essential
  • With experience in developing integrated marketing strategies and activities
  • Experienceworking for or with advertising agencies is an advantage
  • Good Knowledge of English & Chinese Word Processing, Excel and Powerpoint software applications
  • Excellent communications and interpersonal skills
  • High proficiency in Chinese and English. Good Putonghua is an advantage.
  • Ability to think creatively and work to strict deadlines


Interested parties please send resume with present and expected salary by clicking "Apply Now" or by mail to "Human Resources Department, Hong Kong Tourism Board, 9th-11th Floors, Citicorp Centre, 18 Whitfield Road, North Point, Hong Kong". Please quote the reference number in the application.  

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