Well Being Digital Ltd (WBD101) is a fast growing technology company in Hong Kong. WBD101 provides accurate biometric sensing technologies for wearable and hearable devices and is a supplier to leading multi-national technology companies.WBD101 is the Best Wearable Mobile Technology Winner at MWC2016...

Well Being Digital Ltd (WBD101) is a fast growing technology company in Hong Kong. WBD101 provides accurate biometric sensing technologies for wearable and hearable devices and is a supplier to leading multi-national technology companies.

WBD101 is the Best Wearable Mobile Technology Winner at MWC2016 and the winner of various other international awards. With over 50 patents, WBD101 is the only Asian startup with in-depth, in-house expertise on SmartBody™ sensing at the highest accuracy for sports, fitness and healthcare. WBD101 sells advanced healthcare grade processors bundled with matching sensor technologies that are used by consumer electronics companies including JBL, Pioneer, BEEM United and Cleer for sports and fitness, and by Singapore’s National Steps Challenge healthcare wristbands.

Senior Firmware Engineer (Ref: WBDSFE20190518)

Job level Middle
Education Not applicable
Employment type Full Time
Benefits 5-day week, Medical plan, Travel allowance
Industry Engineering / Technical Services (Electrical / Electronic / Mechanical / Other)
Job function Information Technology > Software Development
Published On 21/05/2019

The Position

This position is based in Hong Kong but will need to travel especially in China.

The role of Senior Firmware Engineer is responsible for but not limited to those listed above. Comprehensive software development skills on various micro controller systems in the market are also expected.

Primary Responsibilities

  • To design, develop and validate embedded firmware at architectural level on various micro-controllers
  • To upgrade existing platforms and evaluate new platforms for next generation developments
  • To Create software design criteria based on system requirements
  • To Identify, track and resolve software development issues
  • To Collaborate with other function owners to resolve product application issues at different product creation phases
  • To Support project execution

A Senior Firmware Engineer Is…..

 WBD is a leader in healthcare related sensing devices which are aim to offer a consistent personal monitoring system to users to consult specialists for further follow up. WBD supports employees to gain full job satisfaction through their professional engagement with their peers, business partners and customers. They are encouraged to use their skills, cumulated knowledge learnt from the job to excel their jobs. Senior Firmware Engineers in WBD is considered an vital business driver for growth. The job holder will not only development valuable state of the arts sensing technologies but also have a great opportunity to acquire on hand experience with top vendor in the industry. 

An inspiration to your colleagues, you are tenacious, driven and highly motivated creative software development professional in ideally in consumer electronics industry. You should have a strong technology mind-set on embedded software platforms, hungry for success and with a committed motivation to drive excellence of own development work.


  • Direct Reporting to R&D Director in Hong Kong

Reporting method

  • Emailing
  • Face to face meetings
  • Workshops



Working in cooperation with

  • Product. Marketing and Field application teams
  • Technology vendors
  • 3rd party institutes or specialist



Skill Set Specification

Essential Personal Abilities / Aptitudes / Skills.

  • Solid experience in embedded firmware development in C based programming languages
  • Experienced in writing performance critical code in resourced limited system conditions such as low power, low memory, restricted bandwidth, limited CPU capacity etc.
  • Familiar with various communication protocols such as I2C, UART, etc
  • Very knowledgeable in RF communications technologies such as BLE, Wifi etc
  • Knowledgeable in circuit design and product development cycle in consumer electronics
  • Acquired some troubleshooting skills is needed
  • Fluent spoken and written English and Chinese (Mandarin and Cantonese).
  • Ability to work as an individual contributor meanwhile a good team player with good interpersonal and communication skills
  • Strong commitment to get the job done on time
  • Be proud of what we have done when the peers and customers have done well
  • Possesses personalities of adaptable and persistent on pushing for high standard on own development work
  • Willing to share insights and good practices with teams.
  • Passionate to push new way of developing architectural design  
  • Highly disciplinary and reliable

 Essential Experience

  • A minimum of 10-year firmware development experience for Senior Firmware Engineer. A strong candidate with less than 10-year experience will be considered as firmware engineer.
  • Excellent presentation, verbal and written communication skills.
  • Receptive to innovation not only at firmware development level but at product feature level.
  • Ability to prioritize and effective communicator to top management, product and marketing team

Desirable Experience

  • Have worked on wearable electronics such as in-ear phones, heart rate measure devices

Essential Knowledge

  • Hand-on experience in SVN, various development tools such as IAR workbench and RTOS is a plus
  • Seasoned users of sport or health oriented commercial APPs’ .


Degree holders in Electrical/Electronic Engineering, Computer Science, Computer Engineering or related field


Attractive package will be provided to right candidate. Please send your CV by clicking APPLY NOW or mail to Well Being Digital Limited, Room 512 5/F, IC Development Centre, 6 Science Park West Avenue, HK Science Park, Shatin, N.T. Hong Kong. Attn.: HR Manager