A leading fast fashion brand is looking for a newly created Senior CRM Manager role to collect and connect consumer data, create insights by utilising analytical methods and activates. These insights will contribute to creating personalised brand experiences and impacting business strategy.
A leading fast fashion brand is looking for a newly created Senior CRM Manager role to collect and connect consumer data, create insights by utilising analytical methods and activates. These insights will contribute to creating personalised brand experiences and impacting business strategy.

Senior Manager, CRM, Asia Pacific

Job level Middle
Work exp No work experience
Education Bachelor Degree
Location
Within Hong Kong
Employment type Full Time
Industry Retail - Fashion / Accessories
Job function Marketing / Public Relations > Marketing - Customer / Trade Marketing
Published On 06/11/2019
ref. AKBQ-152250_22356

A leading fast fashion brand is looking for a newly created Senior CRM Manager role to collect and connect consumer data, create insights by utilising analytical methods and activates. These insights will contribute to creating personalised brand experiences and impacting business strategy.

Report to the Regional Senior Marketing Director, this role will be responsible for the following,

  • Drive strategic business opportunities through in-depth analysis of consumer data and creating of personalised consumer journeys, including engagement with the loyalty program and targeted marketing messaging
  • Partner with global, regional and country level technology and loyalty teams to drive expansion of the loyalty program into total Asia Pacific regional, with China and Korea as core markets
  • Ensure consistency of regional execution with global program and strategies
  • Identify and communicate regional needs to the global team. Share regional learnings and best practices with the HQ and other regional teams
  • Partner with the Creative / Consumer Insights and country teams to ensure brand consistency, from strategic to executional level
  • Manage performance of the regional loyalty agency/ vendor(s) with other regional teams
  • Oversee customer relations delivery, training and policies in support of overall brand experience and loyalty goals
  • Combine data and research with marketing communications to maximise customer relationships
  • Conduct data quality tracking, analysis, reporting and presentation of loyalty / CRM related KPIs to measure performance
  • Work closely with HQ to provide input to data infrastructure and analytics tool requirements
  • Foster the development of consumer insight-driven strategies across all channels of marketing, including Direct-to-Consumer and Wholesale Marketing
  • Drive consumer lifecycle marketing, including driving consumer engagement via social media, i.e.Tmall/Taobao, WeChat, KaKao Talk
  • Host quarterly review meetings with the Regional team, monitor and report budget on a monthly basis, and be positioned to readily identify YTD spend and committed non-committed status at all times

Successful caliber shall possess,

  • Bachelor's degree in business, marketing or similar discipline
  • 8-12 years of progressive experience in quantitative marketing in China and Asia Pacific, including at least 3 years in a loyalty and consumer experience leadership position
  • Proven track record in managing experiential loyalty or membership program for consumer-oriented retail brand(s) within the retail sector
  • Proactive, creative and influential with strong analytical skills and solid Asian consumer understanding and shopper insights
  • Highly collaborative and communicative, with ability to perform in a highly-matrixed and multicultural organisation
  • Resourceful self-starter with high energy and commitment to drive results and affect meaningful change
  • Well-versed in all aspects of consumer behaviour, business intelligence, marketing analytics and retail analytics and experience with applying analytics to digital commerce or digital marketing
  • Strong passion for art, music, action sports or street culture
  • Fluency in English and Mandarin is mandatory, Korean is an asset
  • Regular traveling is expected

Interested individuals can click and send updated resume (in WORD format) to Kimmie Chan for further information.

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