The Urban Renewal Authority (“URA”) is tasked to undertake urban renewal in accordance with the provisions of the Urban Renewal Authority Ordinance and the Urban Renewal Strategy published by the Government. The URA adopts a holistic approach to urban renewal with redevelopment and rehabilitation...

The Urban Renewal Authority (“URA”) is tasked to undertake urban renewal in accordance with the provisions of the Urban Renewal Authority Ordinance and the Urban Renewal Strategy published by the Government. The URA adopts a holistic approach to urban renewal with redevelopment and rehabilitation as its core businesses.

Senior Manager, External Relations (Ref.: SM(ER))

Job level Senior
Work exp Minimum 10 Years
Education Bachelor Degree
Language Chinese - Cantonese, Chinese - Mandarin, English
Location
Within Hong Kong
Employment type Full Time
Industry Government / Civil Services / Public Sector / Public Utilities
Job function Government / Social Services > Project / Program Development
Marketing / Public Relations > Marketing - Brand / Product Management
Marketing / Public Relations > Marketing - Corporate Communications
Published On 19/03/2020
ref. SM(ER)

Responsibilities:

  • To formulate direction and comprehensive strategy for social media, on-line and off-line marketing and promotional campaigns to raise public awareness and knowledge of urban regeneration as well as enhance URA’s brand and image
  • To provide content direction and strategy to the social media team for the development of engaging and creative contents across different channels
  • To oversee the social media team and the service provider in closely monitoring the social media platforms for mentioning of the URA and related public sentiments for alerting the senior management for appropriate action as and when necessary
  • To work closely with the appointed agency to identify SEO opportunities and supervise the social media team to deploy SEO strategies accordingly
  • To oversee the design and production of all materials for external communication including Annual Report, newsletter, touching stories, leaflets/flyers, URA websites, URA blog, newspaper advertorials, and corporate and promotional videos to enhance high quality and effective communication of URA messages
  • To act as the Editor of the Annual Report content for consistency in messages and image.
  • To oversee the maintenance and regular update of the corporate website

Requirements:

  • Degree holder, preferably in Communication/Journalism/Digital and Social Media/Marketing or related disciplines
  • Minimum 10 years’ relevant experience with track record of which 6 years in a supervisory position
  • Excellent written and verbal communications skills in English and Chinese
  • Good knowledge of media production in print, video and multi-media
  • Good knowledge of website development, maintenance and management
  • Good knowledge of social media best practices, trends and technologies
  • Preferably with good knowledge of urban renewal and housing issues of Hong Kong

For more information on the work of the URA, please visit the website at http://www.ura.org.hk.

Full resume with present and expected salaries should be submitted via online application (please click this website address: https://careers.ura.org.hk/).

Closing date for application: 1 April 2020. All applications will be treated in the strictest confidence and information provided will be used for the consideration of applications. Applicants not invited for interview within four weeks from the closing date may consider their applications unsuccessful.

Personal data provided by job applicants will be treated in strict confidence and used strictly in accordance with our “Personal Information Collection Statement Pertaining to Recruitment” for recruitment purpose only. A copy of the Statement is available on our website and obtainable on request. Applicants may be considered for other suitable positions in the Authority and all personal data of unsuccessful applicants will be retained for a maximum of two years.