AIA International Limited About AIA Hong Kong and AIA Macau AIA Hong Kong and AIA Macau are subsidiaries of AIA Group Limited. AIA Group Limited established its operations in Hong Kong in 1931. We have more than 11,000 financial planners*, as well as an extensive network of brokerage and bancassurance...
AIA International Limited About AIA Hong Kong and AIA Macau AIA Hong Kong and AIA Macau are subsidiaries of AIA Group Limited. AIA Group Limited established its operations in Hong Kong in 1931. We have more than 11,000 financial planners*, as well as an extensive network of brokerage and bancassurance partners who serve more than 1.8 million customers*. Our products range from individual life, group life, accident, medical and health, personal lines insurance to investment-linked products with numerous investment options. We are also dedicated to providing superb product solutions to meet the financial needs of high net worth customers.* As of February 2016

Senior Manager / Manager, Data Intelligent Management

Job level Middle
Education Bachelor Degree
Within Hong Kong
Employment type Full Time
Industry Insurance
Job function Banking / Finance > Research / Analysis
Legal / Professional Services > Others
Published On 24/10/2018
ref. Employer Ref. 25796


Position Objective:


  • Work with Head, Customer Analytics to achieve the assigned goals below by deepening engagement and enhancing customer experience along the entire customer journey for AIAHK policyholders and members of both individual life and corporate business
  • Drive customer strategy to meet KPIs of Customer Office and AIAHK
  • His/hers primary role will be the development of data analytics and propensity modelling solutions to help the businesses on key initiatives to improve retention, increase acquisition, x-sell, and up-sell efficiency, improve business performance, provide better customer experience through enhanced engagement, and manage and enhance the infrastructure of Data Warehouse in continuously strengthening capabilities for customer / business analyses.


Roles and Responsibilities:


  • Achieve the KPIs assigned through effective deployment of customer-centric strategy;
  • Drive engagement, retention, repurchase, cross-sell of existing customers and foster new customer acquisition through right segmentation & propositions, robust channel support and data-driven analytics;
  • Drive increased customer repurchase and contactable base, an improving retention levels via data/analytics and insight-led initiatives for both individual and corporate customers;
  • Use data analytics to help marketing, customer and sales departments to improve sales effectiveness in different touch points;
  • Identify actionable insights, suggest recommendations, and influence the direction of the business of cross functional groups;
  • Create compelling business presentations to explain to the business units the main insights of the developed propensity models;
  • Increase the penetration of insurance product in the bancassurance business;
  • Work with the digital information from AIA websites/Social Media to track customer journey and identify opportunities for x-selling and better servicing the customers;
  • Explore alternative sources of information, such as social media, blogs, mobile to understand customer behavior and unveil market opportunities;
  • Manage strategic initiatives related to model development, and work closely to the country to guarantee the correct and timely implementation;
  • Track the results of the implemented models to validate the effectiveness of them and show the financial benefits to the organization;
  • Create proper presentation and documentations of all analytical solutions developed.


Job Requirements:


  • Bachelor’s degree in a numerate discipline e.g. Actuarial science, Mathematics, Statistics, Engineering, or Computer Science with a strong computer programming component;
  • At least 8 of years working experience in data mining, data modeling, business or customer analytics, creating IT solutions and execution of database campaign, ideally with experience in predictive analytics;
  • Tenacious, with a desire to ‘get to the bottom’ of things with sound logical reasoning and deep thinking ability
  • Exposure to all stage of data analytics project lifecycle (identification, extraction, loading, transforming/shaping, analysing, developing and tracking) ;
  • Demonstrable understanding of data quality risks and ability to carry out necessary quality checks to validate results obtained;
  • Proven hands-on experience in the use of at least one advanced data analysis platform (e.g. SAS, SPPS, R);
  • Sound knowledge of programming in SQL or other programming experience;
  • Articulate, with excellent oral and written communication skills. Adaptable, able to interact and build strong relationships with people from a diverse range of backgrounds;
  • Fast learner with a willing attitude. Intellectually rigorous, with strong analytical skills and a passion for data;
  • Prior experience in financial institutions and knowledge of insurance business, agency model, healthcare analytics is preferred;
  • Experience in big data environment and tools such as Hadoop, Hive, Google Analytics and Adobe Analytics is a plus;
  • Good command of written and spoken Chinese and English


We offer an attractive remuneration package to the successful candidate. Please submit your application by clicking “” for our processing.


All personal information provided by applicant will be treated in strict confidence and used solely for recruitment purposes. The personal information will be used strictly in accordance with AIA’s personal data policies, a copy of which will be provided upon request. It is possible that information about the applicant or the applicant’s application will be shared with AIA and its related companies. AIA will retain all applications for a period of up to 24 months after which the documents will be destroyed.