AIA International Limited About AIA Hong Kong and AIA Macau AIA Hong Kong and AIA Macau are subsidiaries of AIA Group Limited. AIA Group Limited established its operations in Hong Kong in 1931. We have more than 15,000 financial planners*, as well as an extensive network of brokerage and bancassurance...
AIA International Limited About AIA Hong Kong and AIA Macau AIA Hong Kong and AIA Macau are subsidiaries of AIA Group Limited. AIA Group Limited established its operations in Hong Kong in 1931. We have more than 15,000 financial planners*, as well as an extensive network of brokerage and bancassurance partners who serve more than 1.8 million customers*. Our products range from individual life, group life, accident, medical and health, personal lines insurance to investment-linked products with numerous investment options. We are also dedicated to providing superb product solutions to meet the financial needs of high net worth customers.* As of February 2016

Senior Manager / Manager, Digital and E-Commerce Strategy

Job level Middle
Education Bachelor Degree
Location
Within Hong Kong
Employment type Full Time
Industry Insurance
Job function Marketing / Public Relations > Marketing - Brand / Product Management
Marketing / Public Relations > Marketing - Communications
Published On 20/10/2018
ref. Employer Ref. 30865

Job Summary

Construct and implement Digital and E-Commerce campaign strategy for business development

 

Roles and Responsibilities

  • Construct and implement Digital and E-Commerce campaign strategy for business development and set clear measurable KPIs
  • Identify key market trends in digital marketing across insurance industry to drive web sales growth, conversion, and improvements in the customer experience
  • Oversee the entire online sales process and experience from prospecting, identifying opportunities, providing customer solutions
  • Deliver capabilities that maximize digital marketing campaigns and the integration of social media, mobile and alternative cross-channel retail features that expand new customers and retain existing customers
  • Liaise with various levels of management and be responsible for implementing strategic change aligned with the firm wise digital strategic goals
  • Formulate and execute the content marketing and email marketing initiatives; be capable of communicate with end customers
  • Track and monitor the effectiveness of all digital marketing efforts against business goals for lead generation and sales growth
  • Manage forecasts, budgets, and performance reporting for the campaigns
  • Present category/campaign business results and insights to senior leaders and executives on a regular basis including scorecards, testing results, new initiatives, business reviews, etc.
  • Strong analytical and quantitative skills; ability to use customer and acquisition data and business metrics to support business decisions, optimization and generate insights

 

Job Requirements

  • Core business strategy skills for strategy definition, roadmap development, budget planning, success measurement, etc.
  • 5+ years of E-Commerce & digital marketing experience, financial industry is preferred
  • Successful track record of helping develop, present and execute strategic digital campaigns; deep understanding of the E-Commerce sales & digital marketing channels especially on Social Media
  • Demonstrated depth of UX experience, communications strategy, E-Commerce marketing systems, tools & platforms and segmentation decisions
  • Exceptional understanding of consumer online behavior, trends and market analysis
  • Good writing skills on financial retail business communication
  • Ability to build relationship across stakeholders and effectively influence and communicate across various business lines within the organization
  • An MBA or post graduate degree related to E-Commerce

 

We offer an attractive remuneration package to the successful candidate. Please submit your application by clicking “” for our processing.

 

All personal information provided by applicant will be treated in strict confidence and used solely for recruitment purposes. The personal information will be used strictly in accordance with AIA’s personal data policies, a copy of which will be provided upon request. It is possible that information about the applicant or the applicant’s application will be shared with AIA and its related companies. AIA will retain all applications for a period of up to 24 months after which the documents will be destroyed.