Our reputation as one of the world's best Tourism Boards is built on the dedication and professionalism of our staff. We offer excellent opportunities for career development, recognize and reward good performers.

Our reputation as one of the world's best Tourism Boards is built on the dedication and professionalism of our staff. We offer excellent opportunities for career development, recognize and reward good performers.

Senior Manager, Public Relations & Digital Marketing (South Asia & Middle East)

Job level Senior
Work exp Minimum 12 Years
Education Bachelor Degree
Tin Hau
Employment type Permanent
Benefits 13-month pay, 5-day week, Dental plan, Medical plan
Industry Travel / Tourism
Job function Marketing / Public Relations > Marketing - Communications
Marketing / Public Relations > Marketing - Digital Marketing
Marketing / Public Relations > Public Relation - Media / Investor Relations
Published On 19/09/2019
ref. 021-190919-2


  • Responsible to develop effective market strategies and action plan on all marketing and PR related activities for the current India & Dubai markets and explore opportunities to develop other potential SAME countries in order to grow awareness about Hong Kong among the target segments and drive visitor arrivals into Hong Kong.
  • Recommend creative marketing plans, partnership programs, advertising concepts, media strategies and plans, promotional programs and events (Marketing, Public Relations and Digital) to drive business result, supervise the timely execution of all activities to support the total advertising and promotional campaigns
  • Determine and provide strategic guidance and inputs to the PR & Digital team on the Marketing, Public Relations and Digital Marketing strategies and activities by taking into consideration of the diverging consumption power, consumer preferences, cultural heritage and the trade’s methods of approaching the businesses in different regions.
  • Conceptualise and execute promotional campaigns through HKTB appointed agencies and/or contractors in India/Dubai/other SAME countries to implement all Public Relations & Digital Marketing strategies and plans by leveraging mega events and key happenings in Hong Kong.
  • Develop strong business relationships with the media publications, influencers, journalists, key opinion leaders in India/Dubai/other SAME countries.
  • Manage and guide Public Relations consultants / agencies to ensure that the PR programs and yearly public relations objectives and plans are attained.
  • Solicit impactful in-market media and non-media partnerships / initiatives that will boost Hong Kong’s destination visibility and appeal and ultimately drive arrivals into Hong Kong.
  • Formulate plans to implement and oversee in-market digital & social initiatives / partnerships.
  • Devise strategies to drive effective digital, mobile & social campaigns to ensure campaign objectives, KPIs, and overall business direction are met.
  • Constantly be abreast of and review the digital & social landscape to sharpen the marketing strategies and plans in place.
  • Monitor and analyse the market trends and recommend appropriate actions to capitalise on the trends.


  • University degree holder in Marketing, Communications or other related disciplines with minimum 12 years of relevant working experience of which at least 5 years should be in managerial level.
  • Detailed understanding of media both mainstream and digital, tourism and/ or travel trade business, preferably related to India/Dubai/ any other countries in SAME.
  • Good media relationship and networks.
  • Strong background of achievements in marketing, digital, social, and mobile marketing.
  • Proven track record of regional or global marketing management experience.
  • Experience in, and thrives on meeting aggressive KPI targets in a marketing environment.
  • Strong drive for success, excellent influencing skills and be able to operate effectively at all levels of seniority.
  • Strong communication, interpersonal and organizational skills.
  • Strong analytical and presentation skills in explaining complex strategies with excellent marketing and business logic.
  • Self-starter, outgoing and able to work independently under pressure and tight timelines.
  • Strategic mindset with problem solving and negotiations skills sets.
  • Understanding on Hong Kong and its tourism offerings and ecology will be an advantage.
  • High proficiency in written and spoken English is essential.
  • Candidate with less experience will be considered as Manager, Public Relations & Digital Marketing (South Asia & Middle East).


Interested parties please send resume with present and expected salary by by clicking or by mail to "Human Resources Department, Hong Kong Tourism Board, 9th-11th Floors, Citicorp Centre, 18 Whitfield Road, North Point, Hong Kong". Please quote the reference number in the application.

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