Saved
More jobs from this company >

Kaplan is a leading global provider of high-quality educational services that help students achieve their educational and career goals. Kaplan is one of the world’s largest diversified education companies operating in over 500 locations in more than 30 countries. We serve more than one million students every year and have more than 20,000 employees worldwide. Kaplan is also the largest subsidiary of Graham Holdings Company (NYSE: GHC).

Kaplan in Hong Kong is one of the largest educational institutions in terms of service scope as well as student population. Located in the prime commercial districts, Kaplan offers a comprehensive range of programs from language education and standardized test preparation to professional accountancy/financial training and higher education sub-degree/degree courses. Kaplan Hong Kong has more than 140 experienced professionals and dedicated staff, each committed to building futures, one success story at a time. We would like to invite high calibre candidates to fill the following position: -

Kaplan is a leading global provider of high-quality educational services that help students achieve their educational and career goals. Kaplan is one of the world’s largest diversified education companies operating in over 500 locations in more than 30 countries. We serve more than one million...

Kaplan is a leading global provider of high-quality educational services that help students achieve their educational and career goals. Kaplan is one of the world’s largest diversified education companies operating in over 500 locations in more than 30 countries. We serve more than one million students every year and have more than 20,000 employees worldwide. Kaplan is also the largest subsidiary of Graham Holdings Company (NYSE: GHC).

Kaplan in Hong Kong is one of the largest educational institutions in terms of service scope as well as student population. Located in the prime commercial districts, Kaplan offers a comprehensive range of programs from language education and standardized test preparation to professional accountancy/financial training and higher education sub-degree/degree courses. Kaplan Hong Kong has more than 140 experienced professionals and dedicated staff, each committed to building futures, one success story at a time. We would like to invite high calibre candidates to fill the following position: -

Senior Marketing Executive

Job level Middle
Work exp 3 Years To 5 Years
Education Bachelor Degree
Location
Wanchai Hong Kong Island, Hong Kong
Employment type Full Time
Benefits 5-day week, Competitive pay, Dental plan, Discretionary bonus, General holidays, Insurance plan, Maternity leave, Medical plan, MPF, Paternity leave, Special / extra leave
Industry Education / Training
Job function Marketing / Public Relations > Marketing - Brand / Product Management
Marketing / Public Relations > Marketing - Digital Marketing
Marketing / Public Relations > Public Relation - General / Support
Published On 03/08/2018 2018-08-03

Job Responsibilities 

  • Responsible for planning, budgeting, coordinating and implementing marketing promotions at both online and offline channels for lead acquisition
  • Develop and oversee the design, production and editorial of marketing and communication materials and digital contents
  • Implement and manage digital marketing promotions, content marketing and social media activities
  • Plan and implement student activities and marketing events including education exhibitions and seminars through collaboration with external parties
  • Coordinate with media/creative agencies, production houses and external promotion partners to ensure smooth implementation of marketing campaigns
  • Provide division members with the up-to-date market trends and competitors’ information
  • Support team head and division head on ad-hoc projects if required

Requirements: 

  • University graduate in Marketing, Communication, PR or related disciplines
  • At least 3 years’ relevant marketing experience, preferably with experience in digital, social media and content marketing
  • Good understanding of digital content marketing and analytics
  • High proficiency in both written and spoken English and Chinese
  • Hands-on experience in organizing and managing school events or student activities is a plus
  • Able to manage multiple projects in a fast-paced, deadline-driven environment
  • Strong sense of ownership, a good team-player, independent and self-driven
  • Passionate in Education Industry is desirable

 

Kaplan helps individuals achieve their educational and career goals. ACTION NOW and send your application letter with full resume stating present and expected salary as well as availability to: Human Resources Department, Kaplan Hong Kong via email HKHRRecruitment@kaplan.com today!