Initiative is a Hong Kong based recruitment company specialising in the permanent recruitment of sales, marketing and senior management professionals in Hong Kong and around the region. We have entensive recruitment experience working with local, regional and international employers from both the business...

Initiative is a Hong Kong based recruitment company specialising in the permanent recruitment of sales, marketing and senior management professionals in Hong Kong and around the region. We have entensive recruitment experience working with local, regional and international employers from both the business to consumer and business to business industry sectors.

Senior Marketing Manager – Int’l Broadcaster

Job level Middle
Work exp Minimum 8 Years
Education Diploma / Certificate
Skill Marketing, marketing communications, brand marketing
Language Chinese - Cantonese, Chinese - Mandarin, English
Location Hong Kong
Employment type Full Time
Benefits 5-day week, Flexible working hours, General holidays, MPF, Medical plan, Statutory holidays
Industry Media / Publishing
Job function Marketing / Public Relations > Marketing - Communications
Marketing / Public Relations > Marketing - Digital Marketing
Marketing / Public Relations > Marketing - Brand / Product Management
Published On 11/11/2016
ref. VL162228C

 

This company is a multinational broadcaster and entertainment company with an extensive portfolio of channels spanning a diverse range of genres. An opening exists for a media and entertainment regional marketing professional to join the organisation in Hong Kong.

 

In this role you will project manage integrated, channel-focused ATL and BTL traditional and digital marketing campaigns which are developed by international and executed locally in Asia. You will develop strategies and concepts and work with local teams to implement and manage and ensure campaigns and projects are delivered on-time and on-budget. You will be the bridge between channel teams and local marketing teams and will ensure brand awareness and brand consistency are maintained.

 

Requirements

- A minimum of eight years in regional marketing

- Skilled in ATL, BTL traditional and digital marketing

- A background in television, entertainment or media

- Excellent command of written and spoken English; an Asian language is a plus

 

To apply for this role, please submit your CV to resume@initiative.com.hk quoting reference VL162228C, or contact us on +852 3752 0515 for more information. Data collected is for recruitment purposes only. Please visit www.initiative.com.hk for a full list of current vacancies.