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Senior Marketing Officer, Digital Channel
| Job level | Middle |
|---|---|
| Work exp | 3 Years To 5 Years |
| Education | Bachelor Degree |
| Location |
Wanchai
|
| Employment type | Permanent |
| Benefits | 13-month pay, 5-day week, Dental plan, Discretionary bonus, Education subsidies, Flexible working hours, General holidays, Gratuity, Insurance plan, Medical plan, MPF, Paid overtime, Staff loan, Statutory holidays |
| Industry | Financial Services / Investment / Securities |
| Job function |
Banking / Finance > Loan / Mortgage Marketing / Public Relations > Marketing - Digital Marketing Marketing / Public Relations > Marketing - General / Support |
| Published On | 20/01/2022 |
| Tags |
Responsibilities
- Act as administrator of media multi-platforms, including websites and apps to maintain its user-friendliness, functionality, attractiveness and security
- Monitor and analyze websites and apps’ performance (e.g. traffic, behavior, conversions path, etc.) by Google Analytics and Firebase in order to provide optimization recommendation
- Assist in websites and apps development, revamp and maintenance
- Analyze the website/apps layouts, structure, map, URL structure, HTML coding, navigation systems, SEO/ASO, etc. to improve the search rankings and enhance the visibility
- Perform Tealium Tag, Google Tag Manager (GTM) and Media Tag management
- Act as the checker to push the website and apps contents in production to ensure the functionality and efficiency of website and apps infrastructure
- Implement A/B testing to improve UX/UI and conversion rate
- Assist in Customer Data Platform development and testing
Requirements
- University degree holder or above in Marketing, Business, Information System or related disciplines
- At least 3 years’ working experience in marketing or digital projects with working knowledge of website management tools and WordPress, preferable in consumer finance / retail banking industry
- Good knowledge of web analytics, Google Analytics, SEO, Google Tag Manager is a must
- Proficient in HTML/CSS, HTTP, XML; knowledge of SQL, JavaScript and Tealium Tag are preferable
- Good team player with strong digital project management, analytical and problem solving skills
- Proficient in MS Office Applications including Chinese word processing
- Proficient in both spoken and written English and Chinese
cpjobs.com - Senior Marketing Officer, Digital Channel - is a part of Banking / Finance, Marketing / Public Relations, Financial Services / Investment / Securities, in Hong Kong, placed by PrimeCredit 安信信貸有限公司