Senior Officer, CRM Marketing

Job level Middle
Work exp No work experience
Education Bachelor Degree
Within Hong Kong
Employment type Full Time
Industry Insurance / Pension Funding (MPF)
Job function Insurance > Others
Marketing / Public Relations > Marketing - General / Support
Published On 30/10/2019
ref. 1800019V_30862

Under the Senior CRM Marketing, the Senior Officer will be responsible for developing and implement the CRM Marketing strategy which delivers sustained and incremental revenue growth, encourages cross-sell and upset across the category mix and drive high quality interaction with the customer. She / He will run acquisition and activation programmes through email, SMS, push notification and in app messaging via Salesforce Marketing Cloud. She / He has a knowledge in CRM Marketing and has work in similar role before.

Project management:

  • Managing timeline and make sure deliverables are done on time
  • Collecting all business requirements and centralizing the information for each campaign
  • Implementating in Marketing Cloud journey, automation, data extension, emailing, personalised content, etc...
  • Designing, optimising, and executing campaigns using strategies such as A/B testing, throttled sending, journeys, marketing automations and dynamic content
  • Driving testing plan
  • Providing reporting and performance analysis
  • Configuring accounts setup, administration for users and new Business Units *roles and permissions, sender profiles, users, etc…)
  • Coming with the latest best practices on Marketing Cloud and implementing them for each new campaigns / projects
  • Liaising with Marketing Cloud support - Salesforce - for all topic related to the platform: platforms debug, issue resolution, incidents, etc...


  • 1 to 2 years working on CRM Marketing topics
  • Knowledge in SQL query
  • Understanding of HTML and CSS
  • Good understanding of digital marketing
  • Good communication and coordination skills
  • Able to work independently and proactively to deliver in accordance with schedule
  • Good team player to work in a diverse team as well as collaborate cross-functionally