Senior Officer or Officer – Digital Marketing (Insurance company)

Job level Middle
Work exp 3 Years To 5 Years
Education Bachelor Degree
Location
Wanchai
Employment type Full Time
Industry Insurance / Pension Funding (MPF)
Job function Marketing / Public Relations > Marketing - Communications
Marketing / Public Relations > Marketing - Digital Marketing
Published On 27/10/2021
 
Responsibilities:
  • Design and execute all SEO/PPC/Display/Social campaigns with external agencies/ vendors as well as internal stakeholders to sustain brand awareness and attain overall business goals in Hong Kong & Macau market
  • Responsible for the productions and copywriting of digital marketing materials, including but not limited to website banners, display ads, videos, etc.
  • Monitor and prepare reports of all channels’ performance with assessment of ROI and KPIs
  • Handle website related projects and website updates
  • Work closely with internal and external parties to enable smooth collaborations
  • Stay acquainted with latest trend on new types of advertising and media to ensure the brand's presence in the market strongly
  • Support ad hoc projects to achieve specific business objectives
Requirements:
  • University degree preferably in Marketing or Communications, with 3 years’ working experience
  • Exposure in managing digital media and social media is a must
  • Experience in SEM, SEO, Digital Paid Media with good understanding on digital analytics tools such as Google Analytics, Google Adwords, Google Tag Manager, Facebook Business Manager, and other web/app analytics is an advantage
  • Knowledge of insurance product, AI/Photoshop would be a plus
  • Able to work under pressure and meet tight deadlines
  • High proficiency in both written English and Chinese
  • Candidates with more experience will be considered as Senior Officer
 

Location: Wanchai

Salary: Neg

for any query, pls call Ms Wan at 23120060 or