Senior PR & Event Executive - Retail, FMCG

Job level Senior
Work exp No work experience
Education Bachelor Degree
Location Hong Kong
Employment type Full Time
Industry Advertising / Marketing / Public Relation
Job function Marketing / Public Relations > Marketing - Brand / Product Management
Others > Others
Published On 30/11/2016
ref. BBBH5786_22571
  • Develop marketing communications plan including strategy, goals, budget and tactics
  • Develop media relations strategy, seeking high-level placements in print, broadcast and online media
  • Coordinate all public relations activities incudling press confernece, roadshows, interviews etc.
  • Direct internal design and sales & marketing team to engage audiences across traditional and new media
  • Leverage existing media relationships and cultivate new contacts within business and industry media
  • Manage media inquiries and interview requests
  • Create and deliver press releases, media relations content, case studies, executive bios, corporate newsletter content, social media content, and speaking proposals.
  • Identify, develop and execute communications strategy for key media contacts and customer references.
  • Work with copywriters to deliver content via LinkedIn, Twitter, Facebook, email, or direct mail.

  • Educated to Degree level or equivalent discipline in marketing
  • 4+ years of experince in PR execution skills
  • Strong media relations in retail or FMCG
  • Strong stakeholder management - articulate and personable with good interpersonal skills and the ability to influence at all levels
  • Enthusiasm, initiative and commitment to drive the process through
  • Proactive - able to see and seize opportunities
  • Experience within a PR environment essential
  • Good command in Chinese and English

Click "Apply Now" to apply for this position or call Karen Cheng at +852 3180 4921 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.