Senior Social Media Analyst - Global Marketing

Job level Middle
Work exp 4 Years To 6 Years
Education Bachelor Degree
Within Hong Kong
Employment type Full Time
Industry Banking
Job function Banking / Finance > Others
Digital / Web / Mobile > Digital Marketing / Social Media
Published On 24/06/2019
ref. 0000D73O
Some careers grow faster than others.

If you’re looking for further opportunities to develop your career, take the next step in fulfiling your potential right here at HSBC. 

Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.
We are currently seeking a high caliber professional to join our team as Senior Social Media Analyst.
In this role, you will
  • ​Provide on site support for major media events  
  • Working with senior business stakeholders to define reporting requirements for events and incidents 
  • Involved in vendor relationship management, keeping up to date with new features and development of new ideas 
  • Point of contact to manage any reported incidents 
  • Real time monitoring of social media chatter in Chinese, both Simplified and Traditional, and English language and using vendor translation utility for all other languages 
  • Monitor social media chatter for indications of potential issues with banking channels with appropriate escalation to senior business stakeholders
  • Consultancy for response team where non standard queries and customer interactions require engagement 
  • Twitter profile management such as background images, profile pictures ,bio and password management of branded accounts  
  • Reporting of Social Media accounts and pages which falsely impersonate HSBC and its subsidiaries 
  • Using Social analytics tools to identify social insights that can help business decisioning 
  • Creation of research reports based on customer briefs around what aspects of social data that are interested in 
  • Creation of social alerts and dashboards, helping internal teams with time critical updates on social data 
  • Supporting Social Media initiatives as defined by business 
  • Social media relationship management and housekeeping 
To be successful in this role, you should meet the following requirements
  • ​Knowledge of social media listening tools that are used across the group as well as keeping up to date with new and improved tools available within the market. 
  • Detailed understanding of the structure of internal communications, especially relating to escalation during media related incidents. 
  • Strong leadership and management ability, motivating employees. 
  • Delivery focused with ability to pay attention to detail and ensure tasks are completed on time and to the required levels of quality. 
  • Exceptional organisational, planning and management skills. 
  • Ability to prioritise competing demands. 
  • Ability to build relationships by communicating and influencing effectively with business heads, senior managers and third party consultants. 
  • Strong interpersonal skills, coupled with proven experience of building and maintaining global team relationships. 
  • Outstanding written and verbal communication and presentation skills. 
For further details and application information please visit our career site, search under reference number 0000D73O
You’ll achieve more when you join HSBC.