TransUnion is a global leader in credit information and information management services. For more than 40 years, we have worked with businesses and consumers to gather, analyze and deliver the critical information needed to build strong economies throughout the world. Our dedicated associates provide...

TransUnion is a global leader in credit information and information management services. For more than 40 years, we have worked with businesses and consumers to gather, analyze and deliver the critical information needed to build strong economies throughout the world. Our dedicated associates provide solutions to approximately 45,000 businesses and approximately 500 million consumers worldwide. We are seeking to engage top talents to join our workforce in aggressive expansion of new Business Lines. We pride ourselves in our corporate culture of multi-dimensional people management and development and have many employees enjoy a long term, satisfying and enriching career with us!

Senior Specialist / Specialist, Website, e-Commerce & SEO

Job level Middle
Education Bachelor Degree
Employment type Full Time
Benefits Dental plan, 13-month pay, 5-day week, Flexible working hours, Insurance plan, Medical plan, Performance bonus, Home office
Industry Financial Services
Job function Information Technology > Others
Marketing / Public Relations > Marketing - Brand / Product Management
Information Technology > System / Business Analyst
Published On 20/07/2018

Dynamics of the Role

This role will be responsible for driving the Website Optimization and SEO strategy and management for TransUnion. He/She will create a culture of focusing on website usability, analytics and insights to drive conversions and derive acquisition strategies. This position will play a critical role of maximizing conversions within B2C channels with supporting data and conversion funnels, as well as ensuring seamless paths to effective conversion journey in different campaigns. As a member of a cross-functional marketing team, you must be comfortable in a matrix organization, highly analytical and resourceful and be able to collaborate, analyze, present and influence different teams to deliver performance and results, execute and follow up.


How You’ll Contribute

  • Effectively optimize the customer journey across our portfolio of Digital Solutions (responsive sites, mobile apps and legacy platforms) in order to grow revenue, increase conversion.
  • Work closely with Optimization Team on developing A/B & MVT programmes to optimize website functionality and improve conversion rates
  • Provide insight of customer behavior online across devices, identify areas of opportunities to optimize journeys and touch points
  • Support implementation of web analytics tagging across the responsive website and mobile app
  • Produce weekly, monthly and quarterly web and app performance KPI reports
  • Work closely with marketing, optimization team and product teams to ensure correct and data driven strategic focus on the digital optimisation roadmap
  • Recommend and implement changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
  • Collaborate with internal parties including Product, Tech, Content, Business Development
  • Integrate SEO techniques into content creation process
  • Develop, compile, measure, and interpret key metrics, including lead acquisition and conversion rates, tied to specific organic performance marketing campaigns
  • Demonstrate ongoing search synergy with paid channels to drive efficiencies at scale
  • Manage schedule of content on website and deployment to optimize user response
  • Working with the business to educate senior managers on the benefits of optimization and to develop and prioritize optimization strategies for our channels based on objectives to maximize revenue generation and business growth
  • Gathering, communication and documentation of project requirements is necessary within a matrix organization
  • Domain owner of the website


What You’ll Bring

  • Degree holder in eCommerce, Marketing, Communications and/or related disciplines
  • Minimum 4-6 years’ experience creating and optimizing website, conversion campaigns and SE
  • Strong GTM and Google Analytics knowledge
  • Hands on skills with SEO tools such as DragonMetrics, Google Search Console, SEO moz
  • Analytical mindset with experience working with data
  • Significant experience with analytics, testing, and optimization
  • Ability to balance an intense attention to detail with swift execution
  • Strong knowledge of HTML / CSS would be an advantage
  • Knowledge in UX/UI will be a plus
  • Concept knowledge with AB Testing and Multivariate Testing (MVT) solutions; experience with personalization projects or programs an advantage
  • Strong quantitative skills
  • Proven program/project management experience and understanding of business needs
  • An understanding of front-end technologies, structured and linked data
  • Outstanding communication skills, with the ability to tailor messages and deliverables to stakeholders of all levels, both internally and externally, to explain complex or technical issues
  • Innovative – the ability to approach things differently or do different things to deliver goals
  • Highly motivated team player who is also accountable and can work independently
  • Excellent command in both spoken and written Chinese and English
  • Achieved targets and met expectations whilst supporting and encouraging others to do the same
  • Productive contribution to team objectives, sometimes supporting and sometimes leading activities to achieve shared goals
  • Experience of planning and prioritizing their own time effectively, aware of their responsibilities and committed to delivering these efficiently


Who We Are 

A global leader in credit information and information management services, TransUnion gives businesses, consumers and the global community the power to achieve their goals. Businesses count on us to better manage risk and customer relationships. Consumers are able to better manage credit to achieve their financial goals. And in communities around the world we help build strong economies and give people the power to achieve their dreams.

Exceptional opportunities are coming as we build on this strong foundation. Our ambitious growth strategy includes substantial new investment worldwide, a wide range of new solutions to help our customers succeed like never before, and new ideas for expanding our reach in every part of our dynamic and fast-moving industry. We’re on an exciting journey and you can be a part of it.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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