Sr. Project Executive / Assistant Manager - CRM & Campaign

Job level Middle
Work exp 3 Years To 5 Years
Education Bachelor Degree
Location
Within Hong Kong
Employment type
Industry Media / Publishing
Job function Digital / Web / Mobile > Customer Relationship Management (CRM)
Marketing / Public Relations > Marketing - Brand / Product Management
Media / Advertising > Others
Published On 04/09/2018

Our client is looking for Senior Project Executive / Assistant Manager (CRM & Campaign) 

 

Job responsibilities 

CRM

  • Study and analyse audience & member profile for segmentation strategy
  • Work closely with marketing team to develop communication strategy to complete user journey across various touch points
  • Execute and operate effective communication through different channels and tools including email, SMS, messenger etc
  • Develop engagement, conversion, retention and loyalty programs to increase lifetime value of audience and members
  • Analyse and provide regular reports on audience base movement, preference and behavioral change 
  • Conduct competitive and market study
  • Identify new opportunities of product development

 

Campaign Management

  • Coordinate for all phases of digital campaign production including requirements gathering, design, development, test, and deployment
  • Work closely with sales, marketing and editorial teams to meet with campaign objectives
  • Coordinate all changes to the requirements from the start to the end of campaigns
    Monitor progress of campaign production to ensure on time delivery
  • Review, analyse and evaluate campaign results 

 

Job Requirements 

  • Degree holder with major in Business, Marketing or related disciplines
  • At least 3 years relevant experiences in CRM with solid project experience in social media, website creation, CRM and campaign production
  • Good knowledge in digital media, e-commerce, digital marketing, also data management platform (DMP), database and data analytics
  • Strong sense of responsibility and ownership of the work, good communication and organization skills
  • Collaborative team player and strong initiative, resourceful, independent, and creative, able to work under pressure and meet deadlines
  • Good command of spoken and written English and Chinese
  • Candidates with more experiences will be considered as Assistant Manager

Interested parties, please submit full resume with your current and expected salary to


Pls feel free to call us at 81008864 for more information