Sr. Project Executive / Assistant Manager - CRM & Campaign

Job level Middle
Work exp 3 Years To 5 Years
Education Bachelor Degree
Location
Within Hong Kong Hong Kong
Employment type
Industry Media / Publishing
Job function Digital / Web / Mobile > Customer Relationship Management (CRM)
Marketing / Public Relations > Marketing - Brand / Product Management
Media / Advertising > Others
Published On 04/09/2018 2018-09-04 2018-10-04

Our client is looking for Senior Project Executive / Assistant Manager (CRM & Campaign) 

 

Job responsibilities 

CRM

  • Study and analyse audience & member profile for segmentation strategy
  • Work closely with marketing team to develop communication strategy to complete user journey across various touch points
  • Execute and operate effective communication through different channels and tools including email, SMS, messenger etc
  • Develop engagement, conversion, retention and loyalty programs to increase lifetime value of audience and members
  • Analyse and provide regular reports on audience base movement, preference and behavioral change 
  • Conduct competitive and market study
  • Identify new opportunities of product development

 

Campaign Management

  • Coordinate for all phases of digital campaign production including requirements gathering, design, development, test, and deployment
  • Work closely with sales, marketing and editorial teams to meet with campaign objectives
  • Coordinate all changes to the requirements from the start to the end of campaigns
    Monitor progress of campaign production to ensure on time delivery
  • Review, analyse and evaluate campaign results 

 

Job Requirements 

  • Degree holder with major in Business, Marketing or related disciplines
  • At least 3 years relevant experiences in CRM with solid project experience in social media, website creation, CRM and campaign production
  •  Good knowledge in digital media, e-commerce, digital marketing, also data management platform (DMP), database and data analytics
  • Strong sense of responsibility and ownership of the work, good communication and organization skills
  • Collaborative team player and strong initiative, resourceful, independent, and creative, able to work under pressure and meet deadlines
  • Good command of spoken and written English and Chinese
  • Candidates with more experiences will be considered as Assistant Manager

Interested parties, please submit full resume with your current and expected salary to

info@gsinc-asia.com 

Pls feel free to call us at 81008864 for more information