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【職場攻略】修煉個人品牌 職場成功的法門
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盧威林博士
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為了在競爭激烈的市場中脫穎而出,企業不惜投入大量金錢打造「企業品牌」,以吸引目標客戶購買他們的產品或服務。同樣,個人若要在職場上取得成功,也需要打造「個人品牌」,以吸引企業招募自己入伍,或在現職企業內獲得上級的賞識,進而取得晉升機會。可以說,一個人在職場上的成功,很大程度取決於能否說服他人認可自己的價值。
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