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Tag: Rebranding

Employer of choice

CEO of AIG HK Marc Breuil says the insurance giant has an array of strategies to lure the best staff, writes Darius Musni. ...

The power of truth

FleishmanHillard’s rebrand signifies a new era in communications, writes Nick Walker. ...

Forging Links to success

When he realised he got the most satisfaction out of working in a people-focused industry, John Eyres, an energetic and fast-talking Irishman, left his job as a consultant for a Hong Kong telecoms ... ...

'New' Business School sustains mainland links

The Chinese University of Hong Kong's (CUHK) faculty of business administration was rebranded with a new logo in October 2011, and as part of the exercise, it became known as ... ...

How CSL helps employees embrace new identity

The telecom industry has always been very sales-driven and revenue is seen as the most important aspect of ... ...

New standard for excellence

Standard Life's chief operating officer discusses its recent repositioning, digital product development and... ...