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分類:Industry Stories

你要知道的內地marketing terms
Industry Stories

你要知道的內地marketing terms

今時今日乜都講中港融合，最近有朋友一肚氣跟我訴苦，說早前聘請內地公關，幫其公司在內地路演，一切都看似順利，理應按照流程表去做就萬無一失，怎料落場才知出事，說好了設置沒了，問題出了，後備方案也沒有，原來大家對某些字眼的理解有分歧，就這樣買了個很大的教訓。 我們做marketing經常夾雜著英文詞彙，proposal、deadline、event、setup、backdrop、host、agency，一講就明，毋須解釋；但當遇著內地伙伴，最好先假設對方只明白我們50%的意思，自己也要盡能力理解清楚他們的意思，不明白最好問個究竟，不要估估下，避免意外發生。以下是筆者聽過的內地marketing用語，看你又識幾多?   開會篇 上司 領導 所有老闆的稱呼 陳總/黃總 介紹自己的稱呼 小陳/小黃 Brainstorm 頭腦風暴 勁 大腕 噱頭 花頭 關鍵、要害 牛鼻子 擦鞋 拍馬屁 聊天 砍大山 故意揭穿、唱反調 吐槽 廣告篇 Go through the proposal 過一遍方案 Down to earth 接地氣 In progress / Being reviewed 走流程 High end 高端大氣上檔次

Is Government Work Right For You?
Industry Stories

Is Government Work Right For You?

Are you in the market for a new job? Have you wondered if government work is right for you? There are many reasons to consider government work: the primary advantages include great benefits, solid pay, and decent job security — a combination that can be challenging to find in the private sector. To help you decide if a government career path is the right one for you to follow, here are some pros and cons to consider. PROS:

Getting a Job With the Hong Kong Government
Industry Stories

Getting a Job With the Hong Kong Government

Finding employment with the Hong Kong government can be a very successful and secure career path for many with an interest in public service. The positions within the government sector can be challenging yet rewarding and can even offer tremendous room for growth and advancement. There are typically a wide range of job openings available with various branches of government to cover a multitude of skills and interests. Unfortunately, finding a way in for an interview may not be as easy or as straight-forward as in the public sector.

How to get hired with an NGO
Industry Stories

How to get hired with an NGO

Many people, especially globally-conscious milennials, are now finding themselves attracted more and more to jobs in non-governmental organisations (NGOs). They are looking for a satisfying career that offers the chance to make a difference in the world and rewards more than just a paycheck. They find the work in helping to make people’s lives better fulfilling and worthwhile, something they may prefer over a higher wage in some cases.