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Prince Jewellery & Watch Company was set up in 1984. Due to the rapid expansion, nowadays there are 11 shops located at hot tourists’ shopping areas: Causeway and Tsimshatsui. Prince is well known for carrying a variety of international brand-name timepieces, like Audemars Piguet, Bovet, Breguet, Cartier, Carl F. Bucherer, Chopard, Franck Muller, I.W.C., Piaget, Omega and Vacheron Constantin. Apart from carrying some of the greatest watch brands in the world, Prince also boosts a wide variety of yellow gold, 18K white gold, rose gold, platinum, yellow and pink diamond, and precious stones jewellery collection of exquisite and elegant design.