Social & KOL Manager

We're looking for a social media native who thinks like a content creator and operates like a strategist. You'll own the full social lifecycle for your clients: from trend-spotting and content planning, to hands-on execution, reporting, and media boosting. You'll also own the full KOL journey: sourcing and briefing the right creators, managing them through paperwork and shoot day, and reporting on what it delivered. You're the go-to daily contact clients trust, the social expert your internal teams rally around, and the person who always seems to know which creator is about to break through. This is a role for someone who is self-driven, culturally switched-on, and genuinely excited about what's happening online right now.

Responsibilities

Social Media Management

• Be the daily point of contact for clients, responsive, reliable, someone they trust

• Build and manage content calendars rooted in platform best practices, cultural moments, and brand strategy

• Develop social ideas and content copywriting, partnering with the art team on visuals

• Plan and execute paid social and media boosting

• Report on performance clearly, turning data into actionable recommendations

• Spot trends, platform updates, and cultural moments to inspire teammates around you

KOL Management

• Source and shortlist influencers and creators for pitches and retainer clients, matched to brief and budget

• Ideate content direction for influencer collaborations, keeping it on-brand and native to each creator

• Manage influencers end-to-end: contracts, paperwork, briefings, and approvals

• Follow shoots on the ground, keeping creators, clients, and the internal team aligned on the day

• Support with post-campaign reporting to capture KOL post-performance

• Stay ahead of Hong Kong's creator landscape, famous names and emerging ones, across every category
  

Requirements

• 5+ years of social media and/or influencer management experience in an agency environment

• Fluent in English and Cantonese, with strong written and spoken communication skills; Mandarin proficiency would be an advantage

• Confident managing client relationships independently, day to day

• Hands-on content creator: you plan it, you make it, you report on it

• Experienced in paid social and media boosting

• A genuine creator-watcher, naming emerging talent across categories in Hong Kong. Knowledge of creators outside Hong Kong is a plus.

• Comfortable owning influencer paperwork and logistics, and hands-on during shoots

• Deeply fluent in social platforms: formats, algorithms, and what's changing

• Embrace AI tools to move faster and think bigger

• Analytical, organized, self-directed

We offer 5 days' work and attractive compensation package to suitable candidates. Interested candidates are invited to submit a detailed resume, including current and expected salary, via Apply now.

Please note that only short-listed applicants will be notified. All information provided will be treated in strictly confidential and used solely for recruitment purposes.

Important Notice: Dentsu will never request payment, bank account details, or other financial information from candidates at any stage of the recruitment process, nor communicate through unofficial channels such as Telegram. If you receive suspicious messages claiming to represent Dentsu, please exercise caution and verify their authenticity through official Dentsu channels.