Executive Manager – Brand Management

Major Duties:

• Oversee the formulation and implementation of the Institution’s branding, engagement and publicity strategies across traditional and digital communication channels, including its publications, website and social media platforms

• Drive brand exposure to elevate and reinforce the Institution’s positive image

• Act as the Institution’s content gatekeeper, ensuring that the content, tone and presentation of all publicity materials align with its professional image

• Guide and supervise team members in creating content across communication platforms and ensure quality delivery

• Independently undertake website content updates and basic web coding, as well as photography, photo editing, video filming and editing, to support the Institution’s branding and publicity acitivities

• Provide administrative support to Committees, Task Forces and Working Groups

Requirements:

• Bachelor’s degree in Journalism, Communication, Advertising, New Media, Marketing or a related discipline

• At least 6 years of relevant experience in creating compelling and engaging content in advertising, marketing or corporate communications

• Solid experience in managing digital media channels

• Hands-on knowledge of HTML, CSS and website content management systems, with the ability to carry out routine website updates and basic coding independently

• Practical skills in photography, photo editing, video filming and editing, with the ability to independently produce publication-ready photographs and videos for digital platforms

• Confident in providing creative direction and evaluating written, visual and video content

• Excellent writing skills in both English and Chinese

• Strong leadership skills, with the ability to lead and coach team members and collaborate with internal stakeholders and external parties to deliver accurate, high-quality work on time

• Ability to work independently, manage competing priorities and perform under pressure

Please apply in confidence with full career details and salary expectation to the Chief Executive and Secretary, The Hong Kong Institution of Engineers, 9/F Island Beverley, No 1 Great George Street, Causeway Bay, Hong Kong, or email to 立即應徵.  Applicants should indicate clearly on the envelope and in the letter for the post they are applying.

All information provided by applicants will be treated in strict confidence and used only for recruitment purpose.  Only shortlisted candidates will be notified.  All personal data of unsuccessful applicants will be destroyed after completion of the recruitment exercise.