GLOBAL BUSINESS DEVELOPMENT MANAGER – European Brand Smart Watch, Smart Wearable & Consumer Electronics (TST East)

Company Overview

• European multinational company
• We are a European brand that designs, manufactures, and markets Bluetooth‑enabled smart wearables and smart watches, combining fashion, affordability, and lifestyle innovation.
• With operations and sales across Europe, Asia, Africa, the Americas, Oceania, and the Middle East, our products are available in over 55 countries.
• The Hong Kong office serves as a strategic hub, directly managing sourcing, manufacturing, and distribution, while driving expansion and operations across Asia Pacific and global markets (excluding Europe).

Role Mission

• You will drive revenue growth and build strategic partnerships for our brand of smart watches, smart devices, and consumer electronics across both Asia Pacific and global markets.

Role Summary

• Drive market development and accelerate revenue growth across both Asia Pacific and global markets (excluding the EU), strengthening and expanding the company’s established international presence.
• Identify, qualify, and secure opportunities with distributors, retailers, OEM/ODM partners, and enterprise customers.
• Build and manage a strong pipeline, lead commercial negotiations from initiation to closure, and implement scalable go‑to‑market programs across Asia Pacific and other priority markets.
• Report directly to the COO.

Key Responsibilities

• Expand market development and accelerate revenue growth simultaneously in Asia Pacific and global markets (excluding the EU).
• Develop and manage pipelines across distributors, retail chains, e‑commerce platforms, and B2B partnerships.
• Establish OEM/ODM collaborations for new product lines and co‑branded initiatives.
• Conduct market mapping, competitor analysis, and pricing reviews; design tailored go‑to‑market strategies by country.
• Negotiate commercial agreements (pricing, terms, MoUs, MSAs, distribution contracts) with support from legal and finance teams.
• Forecast revenue, margin, and demand; ensure CRM discipline (Salesforce or equivalent).
• Partner with product, supply chain, and marketing teams to adapt assortments, packaging, and messaging for local markets.
• Implement channel programs (sell‑in/sell‑through, promotions, trade marketing) to achieve quarterly objectives.
• Represent the company at trade shows and customer meetings; travel extensively across APAC and other territories.
• Provide deal reviews, risk assessments, and executive updates, with KPIs focused on revenue growth, margin, pipeline conversion, and partner onboarding speed.

Ideal Candidates

• 5+ years in Business Development, Sales, or Partnerships within consumer electronics, smart devices, or smart watches.
• Proven experience launching and scaling in Asia Pacific and global markets.
• Ability to generate new business in consumer electronics or smart devices.
• Strong negotiation and relationship‑building skills with distributors, retailers, and OEM/ODM partners.
• Fluent in English; proficiency in Putonghua or other languages is an advantage.
• Familiarity with retail and e‑commerce channels.
• Proficiency in data‑driven decision‑making and analytical tools (Excel/Sheets, BI dashboards).

Terms & Benefits

• Five‑day work week.
• 13 months salary plus KPI‑based bonus.
• Medical insurance
• Travel across Asia Pacific and other global territories to engage partners, customers, and attend trade shows.