Marketing Specialist

About Peplink

Peplink helps businesses around the world to make connectivity reliable and simple by developing wired and wireless routers, software and technologies.  We take pride in working towards the excellence of operational efficiency everyday.  We highly value your relevant experiences, high energy, can-do attitude, flexibility, interpersonal and analytical skills in a dynamic work environment. Peplink provides you the platform to discover, learn and achieve.   

Peplink is under Plover Bay Technologies Limited, a listed company on the main board of the Hong Kong Stock Exchange (1523.HK).

Role Overview

In this role, you will be responsible for creating high-impact content that bridges the gap between complex engineering and customer value. You will quickly digest how our products work in real-world applications, structuring your ideas into logically written copy and clean visual presentations. With an exceptional eye for detail, you will ensure every piece of work you generate is thoroughly proofread and polished before submitting it for review.

Key Responsibilities

• Content Creation & Storytelling: Write clear, engaging marketing copy—including case studies, product pages, whitepapers, social media campaigns, and visual collateral—that translates complex networking technology into logical, benefit-driven narratives.

• Proactive Quality Assurance & Self-Editing: Maintain exceptional attention to detail. Rigorously review and proofread content to eliminate typos, formatting flaws, and technical inaccuracies.

• Data-Driven Optimization: Leverage performance data, search metrics, and Generative Engine Optimization (GEO) principles to create content optimized for both human audiences and AI search tools (like ChatGPT, Gemini, and Perplexity).

• Cross-Functional Collaboration: Work closely with Product Marketing and BD teams to extract key technical features, product specs, and customer success stories.

• AI Tool Workflow Integration: Experiment with and utilize modern AI tools (prompt engineering, LLM research) to streamline content creation while maintaining strict quality control over the output.

Who You Are (Requirements)

• Language Fluency: Native or fluent English with excellent written and verbal communication skills.

• Education: Bachelor’s degree in Marketing, Communications, Journalism, English, Computer Science, Information Systems, or a related discipline. 

• Technical Comprehension: Ability to quickly understand technical products (networking hardware, 5G, satellite connectivity, software) and translate their real-world applications into logical, easy-to-understand formats.

• Exceptional Attention to Detail: High personal standards for quality control. You take pride in delivering polished, error-free work that doesn't require basic proofreading or formatting fixes.

• Logical & Data-Driven Mindset: Able to organize complex information logically, using data and engagement metrics to guide your messaging and copy choices.

• Bonus Skills: Experience with AI workflow tools (ChatGPT, Claude, Gemini), SEO/GEO practices, or basic layout/graphic tools (Adobe Creative Suite, Figma, PowerPoint) is a plus.

What We Offer

• Make a Real Impact: Play a central role in shaping our culture and directly contributing to the growth and success of our people and the company

• Professional Growth: We invest in our team's development, including yours

• Collaborative Environment: Join a supportive and passionate team that values teamwork and innovation
  

Competitive Compensation & Benefits: We offer a competitive salary, performance bonus, comprehensive benefits package, stock option plan, 5-day work week, flexible working hours and group medical insurance, etc