Public Affairs Officer (Marketing) (PAO) (Ref: 26001SU)

We are now looking for a suitable person to fill the following position in the Public Affairs Office: 

Public Affairs Officer (Marketing) (PAO) (Ref: 26001SU) 

Major Duties and Responsibilities

Reporting to the Director of Public Affairs or his/her nominee(s), the appointee will be responsible for supporting the Public Affairs Office and its Branding and Marketing Team in the following key duties:

• Develop and execute integrated full-funnel marketing campaigns (online and offline) to drive brand awareness and student acquisition;

• Manage day-to-day operations of social media channels (e.g. Facebook, Instagram, LinkedIn and Xiaohongshu), including content planning, copywriting, publishing, audience engagement and account maintenance;

• Create and curate engaging content (posts, visuals, photos, videos) that aligns with HKMU’s brand positioning and marketing objectives, driving traffic, engagement and conversion;

• Plan, produce and edit short-form videos (including subtitles, music and cover design);

• Coordinate and implement offline marketing and branding activities (e.g. recruitment talks, info days, roadshows, media buy and campaign scheduling) to support student recruitment and public engagement;

• Identify, evaluate and manage collaborations with KOLs, bloggers and influencers;

• Monitor social media trends, platform algorithms, competitor activities and market developments to support the team in refining content strategy and publishing approaches;

• Track and analyse marketing and advertising performance (including ROI), prepare reports and recommendations;

• Liaise with different internal teams/offices and external parties to ensure accurate, consistent marketing messages and smooth campaign implementation; and

• Perform other tasks as assigned by the Director of Public Affairs or his/her nominee(s).

Candidates

Candidates should possess the following qualifications, experience and competence:

• A recognised degree, preferably in marketing, business, journalism, communications, public relations or related disciplines;

• At least 3 years of relevant experience in marketing, social media management and content creation;

• Hands-on experience in short-form video filming and editing, and social media content production;

• Strong creativity, visual sense, and content awareness, with the ability to translate brand positioning into engaging content;

• Experience with digital marketing tools (e.g. Google Ads, Google Analytics, Meta Ads) is an advantage;

• Good command of written and spoken English and Chinese, preferably including Putonghua;

• Strong PR sense;

• Mature, detail-oriented, self-motivated, and a good team player with good interpersonal and communication skills;

• Well-organised with strong multi-tasking and time management skills;

• Able to manage projects independently under pressure and tight deadlines; and

• Flexible and willing to work outside office hours when necessary. 

Shortlisted candidates will be invited to attend a written test and interview.

Terms and Conditions for Appointment

An attractive remuneration package, including basic salary, an end-of-contract gratuity, and a discretionary incentive payment, where applicable, will be offered to the right candidates. Generous annual leave, staff-development sponsorships, medical and dental benefits, and life insurance coverage will also be provided.

To Apply

Candidates who are interested in joining us may submit their applications via the University’s eRecruitment System.

https://hkmu.taleo.net/careersection/ex_full_time/jobapply.ftl?lang=en&job=26001SU

Closing date of application: 26 August 2026

The personal data collected will be used for the purpose of considering your application for employment.  For details, please refer to the “Personal Data (Privacy) Notice for Job Applicant” on the University’s website. If you are not contacted by the University within eight weeks from the closing date of application, you may assume that your application was unsuccessful. The University will continue to review applications until the position(s) is/are filled.