SOCIAL MEDIA MANAGER - Shape the Social Media Future of a Diversified Media and Advertising Conglomerate Social Media Manager - Shaping the Social Media Future of Diverse Media and Advertising Groups

JOB DESCRIPTION Job Description

• Develop and implement social-media strategies for Facebook, Instagram, Xiaohongshu (RED), YouTube, Threads and emerging platforms.

• Develop and execute social media strategies for Facebook, Instagram, RED, YouTube, Threads, and emerging platforms.

• Align content direction and priorities with social-media teams across the Group.

• Coordinate content direction and work priorities with the group's various social media teams.

• Create content guidelines, visual standards, publishing calendars and crisis-response protocols.

• Develop content guidelines, visual standards, release schedules, and crisis management procedures.

• Coordinate social media, editorial, creative, digital, SEO and commercial teams.

• Coordinate the social media, editorial, creative, digital, SEO, and business teams.

• Lead cross-brand campaigns, seasonal projects and commercial initiatives.

• Coordinate cross-brand events, seasonal projects, and business plans.

• Work with sales and advertising teams to develop social-media advertising products.

• Collaborate with the sales and advertising teams to develop social media advertising products.

• Develop branded content, sponsored videos, live streams and cross-platform campaigns.

• Develop branded content, sponsor videos, live streams, and cross-platform events.

• Lead and develop a team of social-media specialists, SEO strategists, video creators and content coordinators.

• Lead and develop a team of social media specialists, SEO strategists, video creators, and content coordinators.

• Turn timely stories and commercial briefs into engaging social-media content.

• Transform timely stories and business needs into engaging social media content.

• Use AI and automation to improve content production and publishing efficiency.

• Utilize AI and automation technologies to improve the efficiency of content creation and distribution.

• Develop content strategies for Reels, YouTube Shorts, TikTok/Douyin and Xiaohongshu.

• Develop content strategies for Reels, YouTube Shorts, TikTok/Douyin, and Xiaohongshu.

• Grow Xiaohongshu to reach mainland-oriented and high-spending audiences.

• Develop Xiaohongshu to reach audiences in mainland China and those with high spending power.

• Drive traffic to the Group's mobile applications and websites through short videos.

• Drive traffic to the group's mobile application and website through short videos.

• Identify new content formats, trends and platform opportunities.

• Discover new content formats, trends, and platform opportunities.

• Connect social media with SEO to improve search visibility and website traffic.

• Combine social media with SEO to increase search exposure and website traffic.

• Use GA4, Google Search Console, Meta Business Suite, YouTube Studio and social-listening tools to measure performance.

• Measure effectiveness using GA4, Google Search Console, Meta Business Suite, YouTube Studio, and social listening tools.

• Prepare monthly reports on audience growth, commercial performance and ROI.

• Prepare monthly reports covering audience growth, business performance, and return on investment.

• Recommend improvements to efficiency, content performance and commercial results.

• Suggestions for improvement regarding operational efficiency, content performance, and business results.

Ideal candidate

• Degree holder in Journalism, Communications, Digital Marketing, New Media, Business or a related discipline.

• Hold a degree in journalism, communication, digital marketing, new media, business, or a related field.

• 8+ years' experience in social media, digital marketing, content operations, media, advertising or a digital agency.

• Possess over 8 years of experience in social media, digital marketing, content operation, media, advertising, or digital agencies.

• Experience in media, publishing, advertising, digital agencies, FMCG brands, e-commerce, retail, entertainment or internet platforms is preferred.

• Candidates with experience in media, publishing, advertising, digital agency, fast-moving consumer goods (FMCG) brands, e-commerce, retail, entertainment, or internet platforms will be given preference.

• 3+ years' experience leading or managing a team.

• Possess more than 3 years of experience leading or managing a team.

• Strong strategic thinking, commercial awareness and hands-on execution ability.

• Possesses excellent strategic thinking, business acumen, and practical execution capabilities.

• Proven experience developing branded content, digital campaigns and social-media advertising solutions with sales or commercial teams.

• Possesses practical experience in collaborating with sales or business teams to develop brand content, digital campaigns, and social media advertising solutions.

• Strong knowledge of Meta, YouTube and Xiaohongshu, including algorithms, content distribution and engagement strategies.

• Familiar with Meta, YouTube, and Xiaohongshu, including algorithms, content distribution, and interaction strategies.

• Good knowledge of SEO, GA4, web-traffic conversion and social-listening tools.

• Familiar with SEO, GA4, website traffic conversion, and social listening tools.

• Experience using AI and automation tools to improve content workflows.

• Experienced in using AI and automation tools to optimize content workflows.

• Excellent written and spoken English and Chinese, including Cantonese and Mandarin.

• Excellent written and spoken English and Chinese, including Cantonese and Mandarin.

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JPC Recruiting Services was established in 1990 and is a Hong Kong–based recruitment firm providing general recruitment and executive search services.
Established in 1990, JPC Recruiting Services is a Hong Kong-based professional recruitment company that provides recruitment and headhunting services.

All personal data collected from job applicants will be used strictly for recruitment purposes only. Your privacy is fully protected, and your personal information will not be disclosed, leased, or sold to any third party.
The personal information of job seekers collected by our company will only be used for recruitment purposes. Your privacy will be strictly protected, and your personal information will never be disclosed, rented, or sold to any third party.