Technical Marketing Manager - Sensor Manufacturer / Automotive Electronics / Industrial Automation (Kwai Fong/5 days)

Company Overview

• We are an established industry leader in sensor technology, with decades of expertise in designing, manufacturing, and supplying advanced sensors for mission-critical applications worldwide. The company specializes in magnetic, infrared, inductive, capacitive, microwave, ultrasonic, and other sensor technologies.

• The company’s products serve a wide range of applications, including automotive systems, home electrical appliances, industrial automation, office automation, and intelligent security systems. Typical applications include proximity detection, safety functions, smart controls, process monitoring, touchless interfaces, motion detection, and access control.

• Our headquarters in Hong Kong coordinates its global sales strategy, with Europe as its primary market. The company is also actively expanding into Southeast Asia, the Middle East, North America, and other high-growth emerging markets.

• Its advanced manufacturing facilities in Guangdong, China and Vietnam provide scalable production capacity and comply with IATF 16949 automotive quality standards and other international certifications. The company is committed to Industry 4.0 innovation through automated production lines, continuous R&D investment, and the development of high-performance sensor solutions.

Role Mission

• The mission of this role is to strengthen the company’s technical market presence and accelerate the commercial growth of its sensor products globally.

• The Technical Marketing Manager will bridge the gap between engineering, R&D, sales, product management, and customers. 

• The successful candidate will turn technical product capabilities into clear market positioning, compelling customer value propositions, and practical application solutions that support product adoption and business growth.

Role Summary

• As the Technical Marketing Manager, you will own the technical marketing activities for the company’s sensor portfolio and application solutions. You will lead market intelligence, product positioning, technical content development, product launches, sales enablement, and customer-facing marketing activities.

• The role is suitable for a technically oriented marketing professional who understands sensor technologies and can communicate effectively with both engineering and commercial stakeholders. You will work in an international environment and support customers, distributors, OEMs, and regional sales teams across Europe, Asia, North America, and other markets.

Job Description

• Develop and execute technical marketing strategies for the company’s sensor products and application solutions.

• Define product positioning, value propositions, key selling points, and competitive differentiation for different target markets and applications.

• Conduct market research, customer analysis, competitor benchmarking, and industry trend studies.

• Monitor market developments across automotive, home appliances, industrial automation, office automation, security, and other sensor-related industries.

• Translate technical specifications, engineering concepts, and product features into clear customer benefits and market-facing messages.

• Work closely with R&D, engineering, product management, sales, and regional offices to align product messaging with customer and market requirements.

• Prepare technical marketing materials, including product presentations, brochures, datasheets, application notes, white papers, case studies, product comparison materials, and sales tools.

• Support new product launches and develop go-to-market plans for new products, product upgrades, and application solutions.

• Support customer presentations, technical seminars, webinars, exhibitions, and industry events.

• Provide product and application training to internal sales teams, distributors, application engineers, and selected customers.

• Gather voice-of-customer feedback and communicate market requirements to R&D and product development teams.

• Develop application-focused content to demonstrate how sensor solutions address customer requirements in performance, reliability, safety, efficiency, and scalability.

• Work with sales teams to prepare competitive analysis, presentation materials, technical proposals, and customer-specific sales tools.

• Monitor marketing campaign performance and recommend improvements to enhance brand awareness, lead generation, and sales conversion.

• Coordinate with external agencies, distributors, business partners, and regional marketing teams when required.

Ideal Candidates

• Bachelor’s degree or above in Electrical Engineering, Electronics Engineering, Mechanical Engineering, Physics, Marketing, Business, or a related discipline.

• 5–8 years of experience in technical marketing, product marketing, product management, applications engineering, sales engineering, or business development.

• Experience in sensor technology, electronics, automotive electronics, industrial automation, smart appliances, office automation, security systems, or related industries is highly preferred.

• Strong understanding of magnetic, infrared, inductive, capacitive, microwave, ultrasonic, or other sensor technologies.

• Able to read and understand technical datasheets, product specifications, engineering drawings, and application requirements.

• Demonstrated ability to explain complex technical concepts clearly to engineers, sales teams, distributors, and non-technical customers.

• Strong market research, analytical, presentation, writing, communication, and project management skills.

• Experience supporting international markets, distributors, OEMs, Tier-1 customers, or multinational clients is an advantage.

• Proficient of written and spoken English and Chinese. Knowledge of Putonghua is an advantage.

• Willing to travel occasionally to meet customers, visit factories, and attend exhibitions or industry events.

Terms & Benefits

• 5-day work week.

• 13 months’ salary plus performance bonus.

• Annual leave: 12 days.

• Medical insurance.

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JPC Recruiting Services was established in 1990 and is a Hong Kong–based recruitment firm providing general recruitment and executive search services.
JPC Recruiting Services 於 1990 年成立，是一家總部設於香港的專業招聘公司，提供招聘及獵頭服務。

All personal data collected from job applicants will be used strictly for recruitment purposes only. Your privacy is fully protected, and your personal information will not be disclosed, leased, or sold to any third party.
本公司所收集的求職者個人資料僅作招聘用途。閣下的私隱將獲得嚴格保障，個人資料絕不會被披露、出租或出售予任何第三方。