Manager (Admissions and Marketing) - School of Business and Management (HKUST EMBA Program)

About the Program

The HKUST Bilingual EMBA Program is a flagship executive program designed for senior business leaders and entrepreneurs across Greater China and Asia. We are seeking a dynamic, result-oriented professional to lead our admissions and marketing strategies.


The Admissions and Marketing Manager drives admissions management, integrated marketing (PR & social media), channel expansion to attract and convert high-caliber senior executive candidates for the EMBA program.


Key Responsibilities

• Admissions Strategy & Management: Formulate and execute recruitment strategies; manage the end-to-end admissions funnel including candidate outreach, application screening, interview coordination and candidate conversion.

• Marketing, PR & Social Media Operations:

  • Plan and execute integrated marketing campaigns (digital marketing and events) to elevate brand reputation and candidate acquisition.

  • PR & Content Strategy: Draft, edit, and publish high-quality PR articles, thought-leadership pieces, and press materials tailored for senior executive audiences.

  • Social Media & Video Channel Management: Oversee and manage official social media platforms, including WeChat Channels, Red Note, and video content production/curation.

• Market Intelligence & Analytics: Track market trends, perform competitor analysis, and deliver data-driven reports on admissions funnels and marketing ROI.

• Channel Expansion & Pipeline Growth: Identify, develop, and diversify innovative recruitment channels (e.g., executive networks, industry associations, KOLs) to expand the prospective student pool and drive lead generation.

Requirements

• Education & Experience: Bachelor's degree with at least 7 years of relevant experience in admissions, marketing, PR, or business development-ideally in executive education, higher education.

• Language Proficiency: Excellent command of written and spoken English and Chinese, with strong Chinese copywriting skills for executive PR and social media content.

• Industry & Market Insight: Deep understanding of the executive education landscape and senior corporate networks in Greater China and Asia.

• Operational Drive: Proven ability to manage multiple priorities independently, work under pressure, and meet performance targets.

• Mobility & Flexibility: Willingness to travel frequently (primarily in Mainland China) and work outside standard office hours/weekends during peak recruitment cycles.

(Note: Candidates with less experience may be considered for Assistant Manager.)


(Duration: 2 years, renewable)


Starting salary will be commensurate with qualifications and experience. Fringe benefits including annual leave, medical and dental benefits will be provided. A gratuity will be payable upon successful completion of contract.


Review of applications will continue until the position is filled.