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JPC TEXSON LTD
Within Hong Kong
CPJobs International Limited
Causeway Bay
THE EDUCATION UNIVERSITY OF HONG KONG
Within Hong Kong
Edko Films Ltd
Admiralty
JPC TEXSON LTD
Wanchai
Hong Kong - Shenzhen - Guangzhou - Shanghai - Beijing
JPC Texson Ltd, established since 1990, is a Hong Kong and China licensed Employment Consulting firm, specializes in Headhunting and Recruiting Services for companies in Hong Kong and China. We have offices in Hong Kong, Shenzhen, Guangzhou, Shanghai and Beijing.
We are a leading media group with businesses across news, lifestyle, fashion, entertainment, parenting, recruitment and digital media in Hong Kong.
We are a leading media group in Hong Kong with businesses covering news, lifestyle, fashion, entertainment, parenting, recruitment and digital media.
We operate multiple publications, magazines, recruitment platforms and digital channels, serving a wide range of local and regional audiences.
We operate multiple publications, magazines, recruitment platforms, and digital channels, serving a wide range of local and regional audiences.
We deliver content through websites, mobile apps and major social-media platforms, creating strong opportunities for advertisers across multiple sectors.
We create huge business opportunities for advertisers across multiple industries by publishing content through websites, mobile applications, and major social media platforms.
We are strengthening our digital and social-media capabilities to build a more unified, efficient and commercially successful social-media ecosystem.
We are strengthening our digital and social media capabilities to build a more unified, efficient, and business-effective social media ecosystem.
To lead and coordinate the Group's social-media teams across different publications, magazines, recruitment platforms and vertical channels.
Lead and coordinate the social media teams of the group's various publications, magazines, recruitment platforms, and vertical channels.
To improve cross-platform efficiency, reduce duplicated work and increase audience growth, engagement, traffic and advertising revenue.
Improve cross-platform operational efficiency, reduce repetitive work, and increase audience growth, engagement, traffic, and advertising revenue.
To provide both strategic direction and hands-on support to help brand teams deliver stronger social-media results.
It also provides strategic direction and practical execution support to help brand teams achieve better social media results.
You will oversee the Group's social-media ecosystem and work closely with the existing social-media staff of each publication, magazine, recruitment platform and vertical channel.
You will oversee the group’s social media ecosystem and work closely with the existing social media teams across publications, magazines, recruitment platforms, and vertical channels.
You will lead a central team of 8–10 digital professionals across social media, content operations and SEO.
You will lead a central digital team of 8 to 10 people, covering social media, content operations, and SEO.
You will set group-wide social-media strategies, align brand teams, improve workflows and drive better commercial results.
You will develop group-wide social media strategies, coordinate brand teams, optimize workflows, and drive better business results.
This is both a strategic and hands-on role. You will develop plans and review performance, while also supporting content ideas, campaigns, publishing and day-to-day execution.
This is a position that combines strategy and practical execution. You will develop plans and review their effectiveness, while also supporting content creation, event execution, content distribution, and daily operations.
Your goal is to build a more collaborative and effective social-media ecosystem that grows audiences and supports digital revenue.
Your goal is to build a more collaborative and efficient social media ecosystem to drive audience growth and support digital revenue.
Develop and implement a unified social-media strategy across Facebook, Instagram, Xiaohongshu (RED), YouTube, Threads and emerging platforms.
Develop and implement a unified social media strategy covering Facebook, Instagram, RED, YouTube, Threads, and emerging platforms.
Work with the social-media teams of each publication, magazine, recruitment platform and vertical channel to align content direction and priorities.
Collaborate with social media teams across publications, magazines, recruitment platforms, and vertical channels to unify content direction and work priorities.
Create group-wide playbooks, content guidelines, visual standards, posting schedules and crisis-response protocols.
Develop a group-level social media operation manual, content guidelines, visual standards, release schedule, and crisis management process.
Review account structures and performance to reduce duplication, avoid audience overlap and strengthen cross-promotion.
Review account structure and performance to reduce duplication, avoid audience overlap, and enhance cross-platform promotion.
Share successful content ideas, creative learnings and best practices across brands and platforms.
Share successful content ideas, creative experiences, and best practices across brands and platforms.
Act as the main point of contact between brand social-media teams, editorial, creative, digital, SEO and commercial teams.
Serves as the primary liaison between the brand's social media team and the editorial, creative, digital, SEO, and business teams.
Coordinate cross-brand campaigns, major news moments, seasonal projects and commercial initiatives.
Coordinate cross-brand events, major news moments, seasonal projects, and business plans.
Provide hands-on guidance to brand teams on content planning, campaign execution, platform optimization and problem-solving.
Provide practical guidance to brand teams, covering content planning, event execution, platform optimization, and problem solving.
Work with Commercial, Advertising and Business Development teams to create high-value social-media advertising products.
Collaborate with the business, advertising, and business development teams to develop high-value social media advertising products.
Develop branded-content campaigns, sponsored short videos, live broadcasts, cross-platform takeovers and other monetizable content solutions.
Develop branded content campaigns, sponsor short films, live streams, exclusive cross-platform promotions, and other monetizable content solutions.
Work with brand teams to package their audiences, content strengths and platform reach into strong advertising proposals.
Collaborate with brand teams to integrate their audience, content strengths, and platform reach into compelling advertising proposals.
Lead, coach and develop a central team of social-media specialists, SEO strategists, multimedia/video creators and content coordinators.
Lead, mentor, and develop a central team that includes social media specialists, SEO strategists, multimedia/video creators, and content coordinators.
Support the creation of high-impact content, including short videos, live sessions, visual posts and interactive campaigns.
Support the creation of high-impact content, including short videos, live streams, visual posts, and interactive events.
Improve collaboration between newsroom, digital, creative and commercial teams to turn breaking news and lifestyle stories into engaging social content.
Strengthen collaboration among the news editorial, digital, creative, and business teams to transform breaking news and lifestyle stories into engaging social media content.
Introduce AI tools and automation to improve copywriting, image creation, content production and multi-platform publishing.
Introduce AI tools and automation technologies to improve the efficiency of copywriting, image creation, content production, and multi-platform publishing.
Develop platform-specific content strategies for Reels, YouTube Shorts, TikTok/Douyin, Xiaohongshu and other emerging channels.
Develop content strategies that align with the characteristics of Reels, YouTube Shorts, TikTok, Xiaohongshu, and other emerging channels.
Grow Xiaohongshu to reach mainland-oriented audiences and high-spending consumer groups.
Develop Xiaohongshu to reach audiences in mainland China and high-spending consumers.
Lead short-video initiatives to create viral content, increase engagement and drive traffic to the Group's mobile apps and websites.
Leading short video projects, creating viral content, enhancing interaction, and driving traffic to the group's mobile applications and website.
Identify new content formats, trends and platform opportunities to grow audiences across all brands.
Discover new content formats, trends, and platform opportunities to drive audience growth for all brands.
Connect social media with SEO to improve search visibility, Google Discover performance, website traffic and domain authority.
Combine social media with SEO to improve search visibility, Google Discover performance, website traffic, and domain authority.
Use GA4, Google Search Console, Meta Business Suite, YouTube Studio and social-listening tools to measure reach, engagement, traffic quality, sentiment, retention and conversion.
Utilize GA4, Google Search Console, Meta Business Suite, YouTube Studio, and social listening tools to measure reach, engagement, traffic quality, user sentiment, retention, and conversion rates.
Review performance across brands and platforms to identify what works and where improvements are needed.
Review the performance of each brand and platform to identify effective practices and areas for improvement.
Prepare clear monthly reports for senior management on audience growth, commercial performance and return on investment.
Prepare clear monthly reports for management, covering audience growth, business performance, and return on investment.
Provide practical recommendations to improve efficiency, content performance and commercial results.
Provide practical advice to improve operational efficiency, content performance, and business results.
The ideal candidate will be strong in social media, with a strategic mindset and strong commercial sense.
The ideal candidate must possess excellent social media skills, strategic thinking, and a keen business sense.
Degree holder preferably in Journalism, Communications, Digital Marketing, New Media or a related discipline.
Those holding a university degree, with a major in journalism, communication, digital marketing, new media, or related disciplines, will be given priority.
8+ years of experience in digital media, social-media operations or a digital agency.
Possess over 8 years of experience in digital media, social media operations, or digital agency companies.
At least 3 years of experience leading or managing a team.
Must have at least 3 years of experience leading or managing a team.
Strong background in media publishing, news portals or leading digital agencies is preferred.
Candidates with backgrounds in media publishing, news portals, or leading digital agencies will be given preference.
Comfortable working both strategically and hands-on, from setting direction to supporting daily execution.
Capable of both strategic planning and practical execution, from setting direction to supporting daily operations.
Proven ability to work with sales teams to develop branded content and digital advertising solutions.
Possesses practical experience in collaborating with sales teams to develop brand content and digital advertising solutions.
Deep understanding of Meta platforms, YouTube and Xiaohongshu, including algorithms, content distribution and engagement tactics.
Gain in-depth understanding of the Meta platform, YouTube, and Xiaohongshu, including algorithms, content distribution, and interaction strategies.
Good knowledge of SEO, GA4, web-traffic conversion and social-listening tools.
Familiar with SEO, GA4, website traffic conversion, and social listening tools.
Experience using AI tools and automation to improve content workflows.
Possesses experience in using AI tools and automation technologies to optimize content workflows.
Excellent written and spoken English and Chinese, including Cantonese and Mandarin.
Excellent written and spoken English and Chinese, including Cantonese and Mandarin.
This is a high-impact leadership role to shape the social-media strategy of a leading media group.
This is a high-impact leadership position that allows you to shape the social media strategy of a leading media group.
You will lead a talented digital team and directly influence audience growth, content innovation and commercial success.
You will lead an outstanding digital team and directly impact audience growth, content innovation, and business success.
Please email your CV with salary expected to 立即應徵
JPC Recruiting Services was established in 1990 and is a Hong Kong–based recruitment firm providing general recruitment and executive search services.
Established in 1990, JPC Recruiting Services is a Hong Kong-based professional recruitment company that provides recruitment and headhunting services.
All personal data collected from job applicants will be used strictly for recruitment purposes only. Your privacy is fully protected, and your personal information will not be disclosed, leased, or sold to any third party.
The personal information of job seekers collected by our company will only be used for recruitment purposes. Your privacy will be strictly protected, and your personal information will never be disclosed, rented, or sold to any third party.