Career advice

Practical guides for a Hong Kong career

Curated writing from operators, recruiters, and HR leaders — written for people building real careers in HK.

← Career advice

Tag: "Facebook"

Must-have skills for digital media career
Advice Columnist

Must-have skills for digital media career

Few would have ever known that Friends Reunited was actually the first social networking site to achieve prominence. It was in fact three years old by the time Friendster appeared and took another two years before Facebook came into the scene. Most social networking sites share a common goal of connecting or reconnecting people through the Internet. At some point in their history, each has built a credible following of members. It is this member base that has attracted the attention of businesses wishing to identify, connect, engage and hopefully sell products and services to.

The narrowing the digital-social divide
Advice Columnist

The narrowing the digital-social divide

People sometimes confuse being active on social media like Facebook as being digitally savvy. The reality is that while social media experience helps digital marketers to be better at their job, digital marketing itself is far more complex with social media being but one component in the digital mix. The digital media marketing mix comprises of display and video, search engine optimization, pay per click, social media, content management, website design and development, affiliate marketing, online reputation management, conversion rate optimization, email marketing, etc.

Delve deep for ethical staff
Career Coaching & Guidance

Delve deep for ethical staff

In the final part of this series, we look at more strategies companies can use to make sure they hire ethical …

Effective hiring via social media
Career Coaching & Guidance

Effective hiring via social media

Technology offers employers, recruiters and hiring managers powerful new recruitment tools, but the pace of change can be …

Social media’s job frontier
Career Coaching & Guidance

Social media’s job frontier

Whether you’re a fresh graduate or in the early stages of your career, social media can play an important role in your …