About Us
Strategic Focus Research & Consultancy Limited is an independent marketing research company that provide clients with consumer insights.
You'll find Strategic Focus to be a collaborative firm with a collegial environment. You will work with people across all levels of the company, who will value your independent thoughts. All of our researchers and coordinators work as members of small, dynamic teams, allowing you to work with different clients in different categories. That means for each project you will face a new challenge for you to expand your horizons!
Clients come to us for advice on strategy, positioning and communications, this means talking to people and understanding what they think and do, and why they think and do it.
We travel around the Asia Pacific Region to talk to people through a range of research approaches. These are mainly qualitative projects via ethnography, depth interviewing, focus group discussion and accompanied shop-a-long to get a deep understanding of what people are doing and thinking.