AI GRAPHIC DESIGNER / VISUAL DESIGNER - US Ladies Fashion Brand (Lai Chi Kok)

ROLE SUMMARY

• Report to the Head of Marketing, who is based at the US headquarters.

• Responsible for visual design across brand, marketing and e-commerce projects.

• The role will create and enhance visual assets for online stores, marketing campaigns, social media, product pages and promotional materials.

• The successful candidate will work closely with Marketing, Brand and Social Media teams to deliver creative and on-brand visual content.

KEY RESPONSIBILITIES

• Design visual materials for brand and e-commerce projects, including e-commerce pages, marketing campaigns, promotional materials, product detail pages, social media content and other visual assets.

• Develop and execute visual concepts based on brand identity and marketing requirements.

• Perform image retouching, compositing, layout design and creative visual development to enhance overall visual quality.

• Use AI design tools to edit, optimize and create image and video content efficiently.

• Carry out AI-assisted creative tasks, including image generation, localized image modifications, background replacement and video enhancement.

• Collaborate with Marketing, Brand, Social Media and other teams to provide visual support for marketing campaigns.

• Ensure design materials are delivered on time and meet brand and campaign requirements.

• Keep up to date with AI design tools, technologies and industry trends.

• Explore new applications of AI in visual design to improve efficiency and creative output.

• Contribute to the development and maintenance of brand visual guidelines.

• Ensure visual consistency across all materials and continuously improve the customer’s visual experience.

IDEAL CANDIDATES

• Diploma or above in Visual Communication, Graphic Design, Digital Media, Fine Arts or a related discipline is preferred.

• Minimum 2 years of experience in visual or graphic design.

• Experience in e-commerce, consumer goods, branding or marketing-related industries is preferred.

• Experience in fashion brands is a must.

• Experience in the US market is highly preferred.

• Proficient in Adobe Photoshop, Illustrator and Figma, with a strong foundation in visual design.

• Familiar with AI-powered design and creative tools for image and video creation and editing, such as ChatGPT, Midjourney, Adobe Firefly, Jimeng AI, Kling AI, Runway and CapCut AI.

• Basic video-editing and visual-optimization skills, including the ability to create short-video covers and optimize visual assets.

• Strong aesthetic judgment, creative thinking, communication and collaboration skills.

• Good awareness of trending content and emerging design trends.

• Experience in AI-assisted design projects is a strong advantage.

• A portfolio demonstrating AI-generated or AI-assisted creative work is highly desirable.

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